Growth Lead

About the role

You are the Founding Growth & Strategy Lead who sees growth as a movement, not a spreadsheet, bridging internet culture with high-level strategy to spark a community. You architect our public presence and own the narrative and numbers that drive weekly active user growth through sharp social positioning and viral loops. You engineer creative and social experiments that make deeply technical concepts trend without losing their substance, turning complexity into cultural momentum. You build and activate an ecosystem by identifying key partnerships that scale growth through meetups, hackathons, and workshops that bring developers into the Adaption community. You work cross-functionally alongside marketing, GTM, and founders to align on messaging, campaigns, and strategy while feeding market insights into product discussions. You bring a rigorous, data-driven lens to every channel and motion, distinguishing vanity metrics from signals that matter to guide bold decisions. You are the creative storyteller and analytical strategist who empowers our first million users to shape the next era of intelligence through adaptable, efficient systems.

Key facts

What you'll do

• Drive weekly active user growth by looking beyond traditional marketing funnels and unlocking organic, viral loops through brilliant social positioning and community engagement.
• Engineer high-velocity growth experiments across social platforms, developer hubs, and unexpected digital corners while making deeply technical concepts trend without losing their substance.
• Build and activate the ecosystem by identifying key partnerships that scale growth and activating those partnerships - meetups, hackathons, workshops - that bring developers into the Adaption community.
• Develop partnerships and joint go-to-market motions with complementary companies across the AI and developer tooling space to create scalable growth frameworks.
• Work cross-functionally with marketing, GTM, and founders to align on messaging, campaigns, and strategy, ensuring cohesion across all growth initiatives.
• Feed market and user insights directly into product discussions to help shape the roadmap based on real behavioral data and emerging opportunities.
• Own the active strategy with a data-driven lens, using measurement to guide creative storytelling and ensure every channel delivers meaningful signals.
• Scrappy and self-directed ownership of ambiguous growth challenges, prioritizing ruthlessly and knowing when to move fast or slow to build the system properly.
• Empower the first million users to shape the next era of intelligence by turning complex ideas into accessible, trend-worthy narratives that resonate with a technical audience.
• Act as the architect of our public presence, balancing creative experimentation with rigorous analysis to build sustainable growth loops.
• Identify unconventional digital corners and platforms where technical concepts can trend, leveraging community engagement to amplify reach.
• Establish and nurture partnerships that deliver measurable outcomes for both sides, creating joint motions that expand our influence in AI and developer tooling.

Requirements

• 3-5+ years of growth experience at a tech company or startup - ideally in a product-led or developer-first environment where you understand how developers evaluate and adopt tools.
• Comfortable working with and around technical products; you don't need to be an engineer but can hold a substantive conversation with one and understand how developers evaluate and adopt tools.
• Both creative and data-driven; you have strong instincts for what will resonate with a technical audience, and you back those instincts with measurement to distinguish vanity metrics from signals that matter.
• Proven ability to build and manage partnerships - identifying the right companies to work with, structuring joint motions, and following through to drive real outcomes on both sides.
• Scrappy and self-directed; you're comfortable with ambiguity, can prioritize ruthlessly, and know when to move fast and when to slow down and build the system properly.
• You are adaptable and willing to apply even if you do not check every box, bringing a growth mindset to challenges that evolve alongside the technology.
• You understand the nuances of developer-first environments and can engage with technical stakeholders in a way that builds trust and credibility.
• You are committed to building efficient intelligence that evolves in real-time, aligning your growth strategy with the vision of flexible, personalized, and accessible AI systems.