Go-to-Market & Industry Marketing Manager

About the role

AccuWeather is actively searching for a seasoned marketing professional to spearhead the development and execution of go-to-market strategies for a portfolio of critical industries. In this capacity, the successful hire will own the end-to-end planning and activation of programs designed to penetrate key verticals and drive measurable business results. They will serve as the primary link between market intelligence, product value propositions, and sales execution, ensuring that every initiative is aligned with overarching corporate objectives. The role demands a strategic thinker who can synthesize complex market dynamics into clear, compelling narratives that resonate with executive stakeholders. Day-to-day responsibilities will involve collaborating closely with cross-functional partners to build and deliver content that educates, engages, and converts target audiences. This position is pivotal in translating high-level product capabilities into tangible customer benefits across multiple industry landscapes. The manager will be accountable for tracking program performance, iterating based on feedback, and continuously optimizing campaigns to maximize impact and return on investment. Success in this role will be defined by the ability to turn market understanding into actionable, scalable marketing programs that accelerate adoption and strengthen AccuWeather's position in each industry served.

Key facts

What you'll do

• Orchestrate comprehensive go-to-market strategies for industries such as Retail, Manufacturing, Transportation & Logistics, Energy, Insurance, and Healthcare, aligning each initiative with specific business outcomes.
• Architect industry-specific messaging frameworks and customer success stories that clearly articulate the unique value and competitive differentiation of AccuWeather's solutions.
• Design and oversee the execution of industry-focused campaigns, webinars, and digital content programs that nurture leads and move prospects through the sales funnel.
• Lead primary and secondary market research initiatives, including in-depth customer interviews, to uncover latent needs, validate assumptions, and uncover new opportunity areas.
• Develop high-impact sales enablement resources, including persuasive presentations, detailed competitive battle cards, and objection-handling guides that equip teams to win complex deals.
• Coordinate and manage marketing activities for new product introductions and strategic growth initiatives, ensuring timely launches and consistent messaging.
• Champion the adoption of AI-assisted marketing workflows, leveraging emerging technologies to enhance efficiency, personalize content, and improve targeting precision.
• Establish clear metrics and reporting structures for every program, enabling data-driven decisions and demonstrating the direct impact of marketing activities on revenue and customer acquisition.
• Foster a culture of continuous improvement by analyzing campaign performance, testing new approaches, and sharing actionable insights with product and sales teams.
• Act as the central point of contact for industry marketing best practices, ensuring that knowledge is documented, shared, and leveraged across the broader marketing organization.
• Partner with product teams to translate technical capabilities into customer-centric narratives that address specific industry pain points and regulatory considerations.
• Manage multiple priorities in a fast-paced environment, balancing strategic planning with tactical execution to meet aggressive business timelines.
• Drive the creation of tailored content assets that speak directly to the distinct priorities of C-suite executives, operations leaders, and procurement stakeholders.
• Monitor competitive activity and market shifts, providing timely recommendations on how marketing strategies should evolve in response.

Requirements

• Hold a Bachelor's degree in Marketing, Business, Communications, or a related discipline, demonstrating a foundational understanding of core marketing principles.
• Bring a minimum of 3 years of professional marketing experience, with a proven track record in go-to-market execution and industry marketing initiatives.
• Show a demonstrable ability to create engaging marketing content and programs that capture attention, build trust, and influence decision-making.
• Have direct experience collaborating with sales, product marketing, and other cross-functional teams to align on goals and share information.
• Exhibit a strong understanding of market research methodologies and customer insights generation, using data to inform strategy and measure success.
• Possess excellent written and verbal communication skills, capable of crafting clear, concise, and persuasive messages for diverse audiences.
• Display strong project management abilities, including the capacity to manage timelines, dependencies, and resources effectively across multiple workstreams.
• Commit to working within the policies and culture of AccuWeather, ensuring that all activities support the company's standards for integrity and excellence.

Nice to have

• Hands-on experience with marketing automation platforms, using these tools to streamline workflows, segment audiences, and measure engagement.
• Prior familiarity with weather-related data, analytics, and applications, and an understanding of how such information drives value in industry-specific contexts.

Skills & tools

• Marketing strategy development
• Content creation
• Campaign management
• Market research
• Sales enablement
• Cross-functional collaboration

Practical notes

• AccuWeather is an equal opportunity employer.
• Visa sponsorship is not provided for this role.
• Some travel may be required.