Executive Marketing Program Coordinator

About the role

AccuWeather is seeking an Executive Marketing Program Coordinator to enhance its executive engagement initiatives. This role is central to organizing research, communications, and relationship tracking for key leadership interactions. You will help ensure these programs run smoothly and effectively. In this capacity, you will act as a strategic partner to executive stakeholders, translating high-level objectives into actionable marketing programs. You will own the end-to-end coordination of initiatives designed to support leadership visibility and business growth. The position requires a proactive mindset and a commitment to maintaining the integrity of executive communications. You will be responsible for bridging the gap between strategic intent and operational execution. Your work will directly influence how AccuWeather's leadership is perceived and how key relationships are cultivated over time.

Key facts

What you'll do

Conduct research into executive priorities, company strategies, and organizational structures to inform targeted marketing approaches.

Prepare briefing materials that provide concise and actionable insights to support executive meetings and outreach efforts.

Manage and update executive profiles and relationship histories within the HubSpot CRM to ensure data accuracy and relevance.

Coordinate communication campaigns and follow-up actions for executive engagement to maintain momentum and clarity.

Track meeting outcomes, action items, and the progression of executive relationships to measure impact and identify next steps.

Assist with planning and execution of executive events, conferences, and customer meetings to deliver seamless experiences.

Maintain executive contact information and engagement history in HubSpot to support long-term relationship strategies.

Support the creation of reports and dashboards for executive programs to visualize performance and guide decision-making.

Collaborate with Sales, Business Development, and Revenue Operations teams to align marketing initiatives with revenue objectives.

Investigate market trends and competitive landscapes to provide context for executive discussions and program development.

Develop content frameworks that help executives communicate key messages with consistency and confidence.

Monitor program performance against established KPIs to optimize tactics and improve future execution.

Serve as the central point of contact for internal stakeholders seeking guidance on executive engagement protocols.

Ensure all marketing activities adhere to brand standards and regulatory requirements across all touchpoints.

Facilitate cross-functional workshops and planning sessions to gather input and drive alignment on priorities.

Requirements

Bachelor's degree in Marketing, Communications, Business, Project Management, or a related field.

2-5 years of experience in marketing, sales support, executive assistance, project management, or a related area.

Proficiency in organizing and managing projects using structured methodologies and tools.

Familiarity with CRM systems, specifically HubSpot, for managing contact data and tracking engagement.

Experience with AI tools for research and productivity enhancement to streamline workflows and improve output quality.

Ability to manage multiple tasks and priorities effectively in a fast-paced environment without losing attention to detail.

Strong written and verbal communication abilities to convey complex information clearly to diverse audiences.

Willingness to adhere to AccuWeather's policies and procedures while maintaining professional standards in all interactions.

Commitment to working within the geographic parameters of the role, whether in State College, PA or remotely.

Capacity to handle confidential information with discretion and maintain executive privacy at all times.

Understanding of collaborative work dynamics within a matrixed organization to support team objectives.

Dedication to continuous learning and adapting to new technologies, processes, and best practices.

Compliance with AccuWeather's employment eligibility requirements as mandated by law.

Alignment with the company's commitment to reliability, accuracy, and excellence in all deliverables.

Nice to have

Experience supporting executive-level initiatives in a corporate or agency environment.

Familiarity with customer success or account management functions to better understand stakeholder needs.

Practical notes

AccuWeather does not sponsor visas for this position.

This role may require occasional travel for executive support or program-related events.

AccuWeather offers competitive compensation and benefits.

Please submit your application through the AccuWeather Careers portal to be considered for this opportunity.

The Executive Marketing Program Coordinator will play a pivotal role in ensuring that AccuWeather's executive initiatives are meticulously planned and executed with precision. You will be expected to manage a variety of responsibilities that contribute directly to the effectiveness of leadership communications and programs. Research will form a foundational part of your duties, requiring you to gather and synthesize information that supports strategic decision-making. You will be tasked with preparing materials that are clear, concise, and tailored to the needs of executive stakeholders. This includes briefing documents, summaries, and other resources that facilitate productive discussions.

Within the HubSpot CRM, you will maintain detailed profiles of executives and their key relationships, ensuring that all interactions are recorded and accessible. Coordination of communication campaigns will require you to manage timelines, content development, and distribution efforts. You will track the outcomes of each engagement, documenting action items and monitoring the evolution of executive relationships over time. Event support will involve assisting with the logistics of meetings, conferences, and customer engagements, ensuring that all details are handled professionally.

Reporting will be another critical function, where you will develop and maintain dashboards that provide visibility into program performance. Collaboration with Sales, Business Development, and Revenue Operations will be essential to ensure alignment between marketing activities and broader business goals. You will need to work closely with these teams to understand their needs and provide support that enhances their efforts. AI tools will be leveraged to improve research efficiency and productivity, allowing you to focus on higher-level strategic tasks.

The role requires strong organizational skills, as you will be responsible for managing multiple projects simultaneously. Attention to detail will be crucial to ensure that all information is accurate and up to date. Communication skills will be tested regularly, as you will interact with executives, team members, and external partners. The ability to write clearly and speak persuasively will be essential in conveying information effectively.

This position operates within a framework of compliance and professionalism. You will be expected to follow all company policies and procedures, particularly those related to confidentiality and data management. The role may involve travel, though the frequency will be determined by the needs of executives and the scope of programs. AccuWeather is committed to offering competitive compensation and benefits, recognizing the importance of rewarding high-quality work.

Candidates must meet specific eligibility requirements, including educational background and relevant experience. A bachelor's degree in a related field is mandatory, as is proven experience in marketing, sales support, or project management. Proficiency with HubSpot is non-negotiable, as the CRM is central to managing executive relationships. Familiarity with AI tools is also preferred, given their growing importance in modern marketing workflows.

The ability to manage multiple priorities is a hard requirement, as is the capability to handle complex information. Strong written and verbal communication skills are listed as essential qualifications. Candidates must also be willing to comply with all employment eligibility standards and legal requirements. This includes adherence to AccuWeather's policies regarding work authorization and professional conduct.

Nice to have qualifications are listed to help distinguish highly qualified candidates, though they are not mandatory. Experience in executive-level support or familiarity with customer success functions can provide added value. These items are considered beneficial but are not required for consideration.

Practical aspects of the role include adherence to visa regulations, as AccuWeather does not sponsor visas for this position. Candidates must ensure they are authorized to work in the United States or the country where the position is based. Occasional travel may be required, and candidates should be prepared to accommodate this expectation. Applications must be submitted through the official AccuWeather Careers portal, as this is the only accepted method of consideration.

The selection process will involve reviewing applications against the outlined requirements. Qualified candidates may be contacted for interviews, where they will have the opportunity to discuss their qualifications in further detail. AccuWeather reserves the right to adjust program responsibilities and expectations based on business needs. This job description is intended to outline the general duties and requirements of the role, though it is not exhaustive.

AccuWeather is an equal opportunity employer and encourages all qualified applicants to apply. The company is dedicated to creating a diverse and inclusive workplace where all employees can thrive. If you meet the qualifications and are passionate about supporting executive marketing initiatives, we encourage you to submit your application. This role represents a unique opportunity to work at the intersection of marketing, strategy, and executive leadership.