Healthcare Account Executive

About the role

You will be the primary external sales representative for A Place for Mom, acting as the face of the brand within your assigned geographic territory. This role owns the end-to-end sales process with hospitals and skilled nursing facilities, building trusted relationships with referral sources while directly supporting families during high-stress discharge moments. You are accountable for translating the A Place for Mom value proposition into actionable referrals that convert into move-ins or home care placements. The position demands a proactive and disciplined approach to managing a book of accounts, where consistent networking and follow-up are essential to sustainable growth. You will operate as a strategic partner to internal Healthcare Senior Living Advisors to align on quota attainment and market expansion. Success in this role requires a consultative selling style that emphasizes listening, problem-solving, and long-term relationship development. You will leverage data and feedback to refine your outreach methods and contribute directly to the improvement of sales tools and processes.

Key facts

• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off

What you'll do

Work in a fast-paced, growing industry to help families and professional referral sources with seniors urgently needing to be discharged into a community meeting their needs or with a home care agency as they transition out of a hospital or skilled nursing facility.

Deliver on your target quota of families selecting a senior care option each month by generating daily qualified patient referrals from your assigned market plan accounts.

Currently maintains a portfolio of clients (social worker, case managers, and discharger planners) specifically in hospitals and skilled nursing centers within this open territory.

Develop, own, and grow your book of accounts to increase referral volume in your territory through persistent and strategic outreach.

Cultivate new contacts within each account through networking, cold calls, and service presentations, following up with each referral source on discharge outcomes to reinforce the value A Place for Mom delivers.

Educate families on their care options and how they will work with you and a Healthcare Senior Living Advisor to find the right senior living option as they are discharged from a facility.

Work with your partner Healthcare Senior Living Advisors to deliver on your target quota of families in moving into a community or hiring in home care, ensuring a coordinated approach to every referral.

Leverage and analyze reports in our CRM and internal structure to develop and manage your pipeline, identifying opportunities and addressing gaps proactively.

Pilot new initiatives, tests, and processes such as account scoring or CRM changes in your territory and provide feedback to improve the tools and resources at your disposal.

Maintain a detailed understanding of the local healthcare landscape, including discharge patterns and key decision-makers, to inform strategic account planning.

Regularly communicate progress, roadblocks, and wins with your Regional Director to ensure alignment with company objectives and resource allocation.

Demonstrate adaptability by adjusting your sales approach based on feedback, market dynamics, and performance data.

Act as a resource for referral partners, equipping them with information and materials that help them advocate for A Place for Mom with their patients and families.

Consistently represent the A Place for Mom brand with professionalism, empathy, and a commitment to ethical sales practices.

Requirements

Bachelor's degree preferred.

3-5 years of outside sales experience as an individual contributor with exceptional prospecting and lead generation abilities.

Knowledge of the Senior Living Industry.

Hospital/skilled nursing facility sales experience.

Proven track record of exceeding sales quotas and collaborating with other teams to do so.

Must be relationship driven with a strategic mindset.

Successfully demonstrated experience in presenting to target customers and overcoming objections.

Thrives in a fast-paced, change infused, independent environment with a willingness to roll up your sleeves, test new processes, and get the job done.

Hungry to learn and improve with a strong competitive approach.

Expected to travel daily into the accounts in your territory during the 5-day business week (locally).

Strong communication skills with both internal and external stakeholders at all levels.

Effective time management skills.

Technologically focused and proficient in Microsoft Office, Google Sheets and a CRM (Salesforce preferred).

Practical notes

You will be in the field daily, working with your Regional Director to build your account plan each week to build, nurture, and grow your accounts to deliver on your monthly targets.

Your time in the field will include scheduled presentations at accounts, calls, and impromptu drop-ins to meet with case managers, discharge planners, doctors, and the patients being discharged.

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