Healthcare Account Executive

About the role

You will be the primary external sales representative for A Place for Mom, acting as the face of the brand within your designated hospital and skilled nursing facility territory. This role owns the end-to-end sales process, from initial contact through discharge planning and final move-in or care placement. You are accountable for generating and converting qualified patient referrals into booked communities or home care services on a consistent monthly basis. The position requires a proactive approach to developing a deep book of accounts and expanding relationships within the healthcare ecosystem. You will work in direct partnership with Healthcare Senior Living Advisors to ensure a seamless handoff and coordinated care planning for every family. Success in this role depends on your ability to navigate complex organizational dynamics and build trust with key clinical and administrative stakeholders. You will leverage data and reporting tools to refine your strategies and continuously improve conversion rates across your portfolio. This is a mission-driven role where your daily efforts directly influence the care options available to seniors and their families during critical transition moments.

Key facts

Location: USA

Engagement: Full-time

Base

Salary: $80,000

On Target Earnings: $115,000+ (Uncapped)

What you'll do

Work in a fast-paced, growing industry to help families and professional referral sources with seniors urgently needing to be discharged into a community meeting their needs or with a home care agency as they transition out of a hospital or skilled nursing facility.

Deliver on your target quota of families selecting a senior care option each month by generating daily qualified patient referrals from your assigned market plan accounts.

Currently maintains a portfolio of clients (social worker, case managers, and discharger planners) specifically in hospitals and skilled nursing centers within this open territory.

Develop, own, and grow your book of accounts to increase referral volume in your territory.

Cultivate new contacts within each account through networking, cold calls, and service presentations, following up with each referral source on discharge outcomes to reinforce the value A Place for Mom delivers.

Educate families on their care options and how they will work with you and a Healthcare Senior Living Advisor to find the right senior living option as they are discharged.

Work with your partner Healthcare Senior Living Advisors to deliver on your target quota of families in moving into a community or hiring in home care.

Leverage and analyze reports in our CRM and internal structure to develop and manage your pipeline.

Pilot new initiatives, tests, and processes (e.g., account scoring, CRM changes) in your territory and provide feedback to improve the tools and resources at your disposal.

Attend scheduled presentations at accounts, calls, and impromptu drop-ins to meet with case managers, discharge planners, doctors, and the patients being discharged.

Maintain detailed and accurate records of all interactions and outcomes within the CRM to ensure visibility for internal stakeholders.

Collaborate with internal teams to align messaging, resolve family concerns, and support smooth transitions from hospital to home or community.

Identify and pursue incremental growth opportunities within existing accounts to maximize referral and move-in potential.

Provide timely feedback to internal teams regarding market trends, competitor activity, and unmet needs observed in the field.

Requirements

Bachelor's degree preferred.

3-5 years of outside sales experience as an individual contributor with exceptional prospecting and lead generation abilities.

Knowledge of the Senior Living Industry.

Hospital/skilled nursing facility sales experience.

Proven track record of exceeding sales quotas and collaborating with other teams to do so.

Must be relationship driven with a strategic mindset.

Successfully demonstrated experience in presenting to target customers and overcoming objections.

Thrives in a fast-paced, change infused, independent environment with a willingness to roll up your sleeves, test new processes, and get the job done.

Hungry to learn and improve with a strong competitive approach.

Expected to travel daily into the accounts in your territory during the 5-day business week (locally).

Strong communication skills with both internal and external stakeholders at all levels.

Effective time management skills.

Technologically focused and proficient in Microsoft Office, Google Sheets and a CRM (Salesforce preferred).

Practical notes

You will be in the field daily, working with your Regional Director to build your account plan each week to build, nurture, and grow your accounts to deliver on your monthly targets.

Your time in the field will include scheduled presentations at accounts, calls, and impromptu drop-ins to meet with case managers, discharge planners, doctors, and the patients being discharged.

Base

Salary: $80,000

On Target Earnings: $115,000+ (Uncapped)

• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off

#LI-NL1

About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support - connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most - their love for each other.

We're proud to be a mission-driven company where every role contributes to improving lives. Caring isn't just a core value - it's who we are. Whether you're supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
• Do Hard Things: We are energized by solving challenging problems and finding creative solutions to remove barriers for families.
• Be Better: We commit to learning from our mistakes and actively looking for ways to improve our products, our processes, and ourselves.
• We Care: We bring our hearts to work every day and treat the families we serve with the same care we would want for our own loved ones.
• We Do Better: We work as a team and support each other in order to provide the best possible experience to our customers and referral partners.