Wavemaker: Senior Associate, Media

About the role

You will operate within a hybrid schedule centered around four days in the office, balancing independent execution with collaborative teamwork. Your primary mission is to grow awareness and demand for WPP Media's products and capabilities through data-informed initiatives. You will own the end-to-end process of creating, managing, and optimizing media activities across a spectrum of channels. This role requires you to combine creative storytelling with rigorous analysis to test hypotheses and iterate on campaigns. You will be responsible for translating market trends and user data into strategic media directions that drive measurable outcomes. A core part of your ownership will be running weekly experiments, analyzing performance, and scaling what works to deliver client impact. You will act as a steward of the brand's media integrity, ensuring that every touchpoint aligns with WPP Media's standards and objectives.

Key facts

What you'll do

Analyze market trends and user data to shape strategic direction and guide data-driven decisions for media activities.

Enhance organic search rankings by implementing SEO best practices while managing SEM campaigns to drive traffic and conversions, improving discoverability and campaign performance.

Track, analyze, and report on KPIs for all digital media activities to deliver clear visibility into campaign results and performance insights.

Use performance data to provide actionable insights and recommendations that improve campaign effectiveness and ROI, guiding optimization and client decision-making.

Obtain and interpret data from digital media platforms, content creation workflows, and campaign management systems to underpin execution capability and operational excellence.

Leverage proficiency in digital marketing tools and analytics platforms, such as Google Analytics and social media insights, to measure, optimize, and report on multi-channel initiatives.

Exercise project leadership, multi-task management, and strict deadline adherence to ensure reliable delivery within a hybrid work environment and across global teams.

Embrace WPP and WPP Media's shared core values by leading collectively to inspire transformational creativity and balancing people and client experiences to cultivate trust.

Lead optimistically to champion growth and development, mobilizing the enterprise through data-backed decisions and collaborative problem-solving.

Requirements

A Bachelor's degree in marketing, Communications, Digital Media, or a related field is required to provide foundational knowledge for the role and ensure alignment with industry standards.

A minimum of one year of experience in digital media, marketing, or a related role is required to support responsibility in digital media contexts and demonstrate practical application of concepts.

Experience with digital media platforms, content creation, and campaign management underpins your execution capability and ensures you can handle complex media responsibilities.

Proficiency in digital marketing tools and analytics platforms, such as Google Analytics and social media insights, enables effective measurement, optimization, and clear communication of results.

Communication, organizational, and analytical skills support collaboration, planning, and performance assessment across cross-functional teams and stakeholders.

Project leadership, multi-task management, and deadline adherence ensure reliable delivery in a hybrid work environment where autonomy and coordination are essential.

Nice to have

Embracing WPP and WPP Media's shared core values is expected, including leading collectively to inspire transformational creativity, balancing people and client experiences to cultivate trust, and leading optimistically to champion growth and development to mobilize the enterprise.

Skills & tools

Proficiency in SEO and SEM platforms, content management systems, and media buying tools to execute campaigns efficiently and effectively.

Advanced ability to interpret analytics dashboards, conduct A/B testing, and synthesize findings into strategic recommendations for continuous improvement.

Strong written and verbal communication skills to craft compelling narratives for diverse audiences and stakeholders.

Experience with project management software to track progress, manage timelines, and coordinate with team members in a hybrid setting.

Familiarity with collaboration tools that support remote and in-office teamwork, ensuring seamless communication and alignment on objectives.

Practical notes

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Digital media professionals use data and media platforms to personalize customer experiences at scale. The role emphasizes structured execution, KPI tracking, and continuous optimization. Collaboration across media, data, and partnerships supports client growth objectives. The position operates within a global network focused on media innovation and measurable impact.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.