B2B Brand & Graphic Designer

About the role

Workstream is a rapidly growing Series B startup that is revolutionizing the HR, payroll, and hiring processes for the hourly workforce. We are in search of a talented B2B Brand & Graphic Designer who will take charge of our visual assets and brand systems. This role is crucial as it will involve collaborating closely with various internal teams to ensure our brand's visual identity aligns with our strategic goals.

Key facts

What you'll do

• Ensure that our brand remains consistent across all channels by developing and implementing scalable design patterns for marketing, sales, and product-related materials.
• Oversee the process for design requests, which includes assessing project scopes and prioritizing tasks based on their potential impact on the business.
• Work closely with internal teams to clarify project goals and suggest the most effective visual communication methods.
• Manage design operations by mentoring contractors and other designers, ensuring that all outputs meet our quality standards.
• Partner with product marketing, growth, sales, and leadership teams to convert business objectives into compelling visual assets.
• Create and maintain a library of design resources that can be utilized across various departments to streamline processes.
• Analyze the effectiveness of visual communications and make data-driven recommendations for improvements.
• Stay updated on industry trends and best practices to ensure our design approach remains innovative and competitive.
• Facilitate design workshops and brainstorming sessions to foster creativity and collaboration among team members.
• Develop and maintain relationships with external vendors and freelancers to support design needs as they arise.
• Prepare presentations and reports to communicate design strategies and outcomes to stakeholders effectively.
• Contribute to a positive team culture by sharing knowledge and providing constructive feedback to peers.

Requirements

• Proven ability to transform ambiguous project requests into well-defined scopes, objectives, and timelines.
• Demonstrated experience in visual storytelling with a strong grasp of design principles and techniques.
• Strong interpersonal skills with the confidence to advise stakeholders and manage competing design priorities effectively.
• Experience mentoring junior designers and maintaining high-quality design standards across projects.
• Willingness to work in the office three days a week in Lehi, Utah, to foster collaboration and team synergy.
• A portfolio showcasing a range of design projects that highlight your skills and creativity.
• Familiarity with design software and tools commonly used in the industry.

Nice to have

• Experience working in a B2B environment, particularly within the HR or tech sectors.
• Knowledge of user experience (UX) principles and how they relate to visual design.
• Familiarity with motion graphics or video editing tools to enhance visual storytelling capabilities.
• Previous experience in a startup environment, demonstrating adaptability and a proactive approach.
• Understanding of marketing strategies and how design can support broader business goals.

Skills & tools

• Proficient in brand system management, ensuring cohesive visual identity across all platforms.
• Strong skills in project scoping and prioritization to effectively manage multiple design requests.
• Expertise in design operations, including workflow management and quality assurance.
• Ability to develop and execute visual communication strategies that resonate with target audiences.

Practical notes

• The compensation for this role ranges from $30 to $45 per hour, not including any discretionary bonuses or equity options.
• This position requires in-office attendance three days a week, allowing for effective collaboration and communication with team members.
• Candidates must be eligible to work in the United States and may need to provide documentation for visa sponsorship if applicable.

Join us at Workstream and play a pivotal role in shaping the visual identity of a company dedicated to transforming the hourly workforce experience. If you are a creative thinker with a passion for design and a desire to make a meaningful impact, we would love to hear from you!