General Manager, Miami

About the role

The role defines the offline product and local teams while coordinating launch and expansion from Miami across South Florida. The manager reports to the CEO and partners with the New York launch team on growth and regulatory navigation.

Most organizations organize this kind of work into small teams with a clear owner for each project. People are expected to set priorities, share progress, and ask for help early. Written communication matters because decisions are often recorded and revisited. Successful professionals in any field share a few habits: they take notes, keep commitments, and communicate in writing. Teams value people who make their work easy to review and build on.

Key facts

What you'll do

P&L responsibility for Florida is owned to set pricing, availability, and fleet composition for offline operations.

Offline product decisions on pricing, availability, and fleet composition align service standards with market demand in Florida.

Four local teams are led to ensure coordinated execution across operations, quality, training, sales, marketing, and regulatory strategy.

Driver Operations and the Chauffeur Academy deliver quality training and consistent service delivery for chauffeurs.

Sales for Wheely for Business and marketing initiatives grow corporate accounts and brand awareness in South Florida.

Regulatory strategy navigates Florida licensing and compliance to keep operations within legal requirements.

External representation through press, partnerships, and key stakeholder engagement strengthens Wheely's presence in Florida.

Requirements

A Bachelor's or Master's degree in STEM or Economics from a leading university is mandatory for the role.

Minimum 7 years of total experience is required, including 5+ years in high-growth tech, investment banking, strategy consulting, VC, or private equity.

Excellent leadership and team management skills are necessary to direct four local teams effectively.

Strong analytical and problem-solving skills support data-driven decisions for growth and operations.

Professional fluency in English is required for communication and representation.

Based in Miami is required to fulfill operational and residency obligations.

Practical notes

South Florida residency is required, and the role involves occasional travel within the region.

Typical interview steps

Interviews in this field typically test judgment, communication, and fit as much as technical skill. Be ready to describe a challenge you faced, what you did, and what you learned. Most companies value honest answers over polished ones. Whatever the role, preparation is visible. Reviewing the company's product, the job description, and your own past work before the conversation is the strongest step.

Good to know

The role operates in a fast-growing, profitable scale-up with over $100 million in annual revenue and $43 million raised.

The market targets ultra-high-net-worth individuals in a region where this population has doubled in five years.

The hospitality culture in South Florida aligns closely with premium service standards.

Tools include CRM systems, analytics dashboards, and ride-hailing platforms used to manage operations and customer experience.

The position is based in an office in Miami with monthly travel opportunities for Wheels rides.

Career growth

Career growth comes from taking on harder problems and making your work visible. Look for opportunities to own outcomes, mentor others, and learn the business beyond your team. Growth in any career comes from scope, results, and reputation. Take on work that is slightly uncomfortable, and make sure others can see the outcomes.