Product Marketing Manager
Job description
About the role
The role shapes market narratives for a multi-product AI-native employee platform. It connects engineering execution to market understanding inside an ambitious startup.
Software engineers turn product ideas into working code. Engineers work in small teams, review each other's work, and ship in small batches. Most teams follow agile practices such as sprints and daily standups. Engineers also write tests, fix bugs, and improve performance. The field values clear communication as much as technical skill. Engineers spend part of every week on planning, code review, and debugging, not just writing new code. The ability to explain a technical decision in plain words separates strong engineers from the rest.
Key facts
What you'll do
Platform positioning defines the story for payroll, benefits, IT, and future additions, linking engineering output to clear market language.
Product launches are driven end to end, with the Series B announcement and related launches serving as an early, visible proof point.
Competitive intelligence tracks Workday, Rippling, Gusto, and incumbents, then arms sales teams with relevant insights.
Pricing and packaging communication explains how the company communicates tiers and add-ons as new options roll out.
Customer and product voice informs product decisions and market messaging by carrying market and product perspectives.
Requirements
The posting states a bachelor's degree requirement. The posting states a minimum of 4 years of experience.
Four or more years in product marketing at a B2B SaaS company, ideally across a multi-product or platform story.
Exceptional writing skills simplify complex product positioning for the audience.
Launch and enablement experience is demonstrated through materials that sales teams have used.
Comfort with deep technical and regulated product details within a people operations platform.
Practical notes
The role requires in-office presence five days per week at the New York office during this growth stage.
Targeted candidates must commit to the listed location and schedule as noted Typical interview steps
Hiring for engineering roles usually starts with a recruiter screen, followed by one or two technical rounds. Candidates often solve a coding problem, discuss past projects, and answer system design questions. Some loops include a take-home task. Final rounds typically cover team fit and give candidates a chance to ask questions. Interviewers look for how you break down an unfamiliar problem, not just whether you reach the answer. Practicing a few problems aloud and reviewing your own past projects are the best preparation.
Good to know
Platform products in HR, payroll, and IT operate in a regulated space and rely on AI-native automation.
Sales teams use narrative assets, competitive insights, and battlecards to win enterprise deals.
Positioning a challenger against entrenched incumbents relies on clear market differentiation.
Data on payroll volume and growth informs product and market narratives.
Cross-functional collaboration with engineering and product teams translates roadmap outcomes into market stories.
Questions to ask
Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.
Career growth
Engineering careers usually progress from individual contributor to senior, staff, and principal levels. Some engineers move into management and lead teams of five to twenty people. Others stay on the technical track. Growth follows demonstrated impact, not tenure alone. A typical engineering ladder has clear levels with defined expectations for scope, quality, and mentorship. Moving up usually requires owning outcomes end to end rather than completing assigned tickets.
About the company
Warp is building self-driving employee management. Payroll, tax compliance across thousands of jurisdictions, benefits, IT, and HRIS that runs autonomously so companies never have to think about back-office operations again. We process hundreds of millions in payments across 1,000+ companies.