Market Growth Partner

About the role

This role operates within the VEG headquarters team and focuses on expanding presence in the Pennsylvania and Southern New Jersey market.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Market positioning is sharpened using insights from competitor activity and emerging trends.

Hospital priorities are clarified through direct collaboration with local leadership.

Headquarters tools and frameworks are applied to advance local objectives and hospital success.

Data patterns inform where awareness and demand efforts will have the greatest impact.

ROI for all in-market events and marketing spends is measured to support data-driven decisions. Effectiveness of campaigns is evaluated to optimize future resource allocation and tactics.

Knowledge transfer helps hospital teams build long-term marketing capability.

Roadmaps align hospital goals with market conditions and VEG capabilities.

Resource allocation is refined to maximize impact within each market.

Responsive adjustments keep programs aligned with real-world dynamics.

Larger strategic initiatives are researched and evaluated for potential growth opportunities. High-potential ideas are assessed for feasibility and expected value.

Cross-channel campaigns amplify reach and strengthen local presence.

Relevant venues and platforms are selected to connect with target audiences.

Growth initiatives are owned and implemented, with tracking for effective training, execution, and accountability. Clear ownership ensures initiatives are delivered and sustained.

Market-specific marketing materials are refined and kept current. Messaging and creative assets remain relevant to each hospital's audience.

Insights drive decisions that improve program performance over time.

Requirements

The posting states a pay range of $90000 to $120000.

A Bachelor's Degree in Marketing/Communications, Business, or Sales is required. Academic background must build foundational marketing or business knowledge.

3-5 years of corporate or field marketing, or sales experience is required. Prior B2B and healthcare experience is strongly preferred.

The ability to travel 50% of the time is required. Frequent regional travel supports hospital partnerships and on-the-ground presence.

Demonstrated skill in developing marketing strategies and end-to-end programs is required. Candidates must show they can design and manage full program lifecycles.

Capacity to prioritize and manage multiple projects under tight deadlines is required. Effective time management is essential in a fast-paced, ownership-driven environment.

Strong interpersonal and leadership skills are required to communicate effectively with all management levels. Influence and clear messaging help hospital leaders act on recommendations.

Nice to have

Experience in veterinary, emergency care, or related healthcare markets is preferred. Background in animal health or emergency services provides relevant context.

Skills & tools

General marketing analytics platforms, presentation and communication tools, and media partnership channels are utilized in this role. Comfort with dashboards, storytelling frameworks, and outreach channels supports effective execution.

Practical notes

This position requires regular travel within the Pennsylvania and Southern New Jersey region. VEG maintains an in-person collaboration model at headquarters to strengthen connection and results. Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Work in this field centers on emergency veterinary medicine and supporting high-stress pet owner situations. Digital analytics, campaign testing, and community partnerships are commonly used tools. Decision making is guided by data and direct feedback from hospital leadership.