Senior Media Strategist

About the role

This position supports Verve For Advertisers by shaping go-to-market strategies for demand-side and managed-service offerings. The Senior Media Strategist owns omnichannel media planning and pricing work for marquee clients across diverse channels. Cross-functional collaboration with sales, Ad Ops, and management drives revenue for both managed service and programmatic deals. This role is responsible for conceptualizing and producing omnichannel advertising strategies tailored for global brands and advertisers. The hire will consult sales teams on HoldCo, agency, account, and vertical matters to align solutions with business objectives. They will identify and develop process improvements in collaboration with management to enhance workflows and team efficiency. The position demands strong ownership of client-facing deliverables and strategic recommendations that influence campaign outcomes. Success in this role is measured by the ability to translate complex media concepts into actionable plans that meet business goals.

Key facts

What you'll do

Omnichannel advertising strategies are conceptualized and produced for global brands and advertisers, covering managed service and programmatic media.

Sales teams are consulted on HoldCo, agency, account, and vertical matters to align solutions with business needs.

Process improvements are identified and developed in collaboration with management to enhance workflows.

Requirements are translated into clear media strategies that guide campaign execution and client communications.

Data, direct integrations, and on-site search intent are utilized to define audiences and activation tactics.

High-fidelity narratives and insights are created using presentation and storytelling tools for internal and external stakeholders.

Pricing and brand equity considerations are analyzed to guide decisions on campaign structure and inventory selection.

Portfolio reviews and campaign exercises are prepared to demonstrate strategic thinking and execution capability.

Mentoring and process improvement initiatives are supported to foster team growth and operational excellence.

Collaboration with cross-functional partners ensures alignment between media strategy and sales objectives.

Requirements

4+ years of experience in brand strategy, marketing, or positioning within digital advertising is expected.

Mastery of PowerPoint, Excel, and Google Suite is required for day-to-day execution.

Strong slide design and layout sense is necessary for client and internal audiences.

Professional writing skills must be clear, accurate, and consistent across materials.

Outstanding organizational skills and attention to detail are essential for managing deadlines and quality.

Flexibility to juggle multiple projects under tight deadlines is required to maintain throughput.

Exceptional communication skills and a collaborative, solutions-oriented mindset are necessary for cross-functional work.

Photoshop experience is a plus because design work may be required in some deliverables.

Bachelor's degree is required as a standard educational qualification for the position.

Candidates must demonstrate a proven track record in digital advertising media strategy and planning.

Practical notes

Greater New York-area employees follow a hybrid policy with three in-office days per week.

The role is open to non-traditional career paths and does not require a traditional match of keywords.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Digital advertising media strategy and planning is central to the work in this role.

The team uses data, direct integrations, and on-site search intent to define audiences and activation.

Presentation and storytelling tools are used to create high-fidelity narratives and insights.

Pricing and brand equity considerations guide decisions on campaign structure and inventory.

Mentoring and process improvement are expected as the role supports team growth and operational excellence.

Questions to ask

Good questions to ask the employer in the interview: what does success look like in the first six months, how is the team structured, what is the current biggest challenge, and how are decisions made. Asking about growth paths and the review process is also well received. Employers expect questions, and good ones show preparation.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.