Campaign Manager, Publisher & Media Companies

About the role

This role manages publisher campaigns for major media properties. The position relies on onsite search intent data and media partnerships within Verve's unified demand-side offering.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Publishers receive support through this platform interaction.

Campaigns for managed and self-serve accounts are set up, monitored, and optimized to meet delivery targets and ROI goals. This workflow ensures campaign objectives are consistently met.

Technical issues and workflow improvements are resolved together with Ad Ops, Engineering, and Product teams. Collaboration drives these resolutions.

Publishers use these insights for growth.

Scheduled off-hours monitoring is provided to ensure campaign success. Campaigns are watched during off-hours for continuity.

Direct contribution to revenue growth for publisher accounts occurs, with commission based on gross profit.

Requirements

1+ years of experience in digital media, ad operations, or programmatic advertising is required, with publisher experience preferred. The role expects this baseline experience.

Hands-on use of analytics platforms such as Google Analytics, IAS, and DoubleClick is expected, with SSP and/or DSP familiarity a plus. Familiarity with these tools is required.

Analytical problem-solving handles technical challenges in ad tech operations. Complex technical issues are solved this way.

Client-facing communication supports interactions with publishers and cross-team collaboration. Communication serves these stakeholders.

Multiple campaigns are managed simultaneously with strong organization and attention to detail. This organization is necessary for success.

Excel and Google Suite proficiency is required, with SQL knowledge as a plus. These tools are essential for the work.

A self-directed approach brings curiosity to ad tech, publisher monetization, and audience acquisition strategies. Curiosity fuels learning in this area.

Practical notes

Hybrid roles require three in-office days for Greater NY-area residents within a 90-minute commute. The role may include background checks as required by law. Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

The role operates within an ad tech ecosystem using on-site search intent data and direct SDK integrations. The position contributes to monetization strategies for publishers and media companies globally.

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.