Product Marketing Manager

About the role

You will own the end to end marketing funnel for our global products, owning the experience from first landing page through onboarding and offer design. You will design, run, and interpret structured experiments across key user flows, using data to guide each iteration of the funnel. You will partner tightly with analytics, product, design, developers, and data engineering to translate behavioral insights into concrete product and messaging changes. You will manage real paid media budgets on Meta, Snapchat, TikTok, and Google, aligning creative and targeting with performance signals from each channel. You will act as the growth owner at the table, translating funnel performance into revenue impact and influencing stakeholders with clear narratives and dashboards. You will prioritize initiatives based on impact on conversion and retention, balancing quick wins with longer term strategic bets. You will build a repeatable playbook for turning hypotheses into tests and tests into scaled experiences that move the business. If you are energized by connecting data dots to revenue outcomes and owning the narrative of growth across products, this seat is focused on execution with measurable results.

Key facts

What you'll do

Run rapid discovery sessions to clarify where in the funnel users drop off and why, translating findings into prioritized hypotheses.

Design and execute a structured testing roadmap, running dozens of concurrent A/B tests and multivariate experiments across onboarding steps and landing page elements.

Own the MarTech stack, configuring funnels, events, and triggers in our tools to ensure clean data capture and automated reporting.

Shape offer design and messaging variants, aligning value propositions with distinct audience segments and acquisition sources.

Manage paid media experiments on Meta, Snapchat, TikTok, and Google, iterating creatives and audiences based on funnel and performance data.

Collaborate with data engineering to streamline event streams and data models, ensuring the analytics layer supports fast experimentation cycles.

Work with product and design teams to translate funnel insights into product changes and user flows that reduce friction and increase activation.

Coordinate with analytics partners to define guardrails, metrics definitions, and reporting cadence so decisions are grounded in reliable data.

Track downstream outcomes beyond signup, measuring how early funnel changes influence retention, engagement, and lifetime value.

Build narrative dashboards that tell the growth story end to end, highlighting tradeoffs, learnings, and recommendations for stakeholders.

Own documentation of experiments, results, and decisions, creating a reusable knowledge base for the wider growth team.

Champion a culture of evidence based decision making, encouraging teams to ground discussions in data from the funnel and MarTech systems.

Identify patterns across regions and segments, adapting offers and creatives to local behaviors while maintaining a consistent global framework.

Maintain a sharp focus on conversion quality, ensuring that growth in volume is matched by improvements in activation and retention.

Requirements

You have a bachelor's degree or equivalent practical experience, demonstrating analytical thinking and structured problem solving.

You bring previous experience in product marketing, growth marketing, or a related role where you owned experiments and funnel optimization.

You have hands on experience running paid media campaigns on at least one of Meta, Snapchat, TikTok, or Google, understanding how ads connect to funnel outcomes.

You are fluent in data analysis, comfortable working with SQL or similar query tools to extract funnel insights and validate hypotheses.

You have strong written and verbal communication skills, able to translate complex data into clear recommendations for cross functional teams.

You are comfortable working in a fast moving, agile environment where priorities shift and new hypotheses need rapid testing.

You have experience collaborating with analytics, product, design, developers, and data engineering to drive changes across the product and marketing stack.

You demonstrate ownership and accountability, taking responsibility for end to end outcomes and learning from both successes and failures.

Nice to have

Prior experience in live streaming, social networking, or digital media products is valued, given the specific market context.

Familiarity with real time data pipelines and streaming analytics architectures is a plus for deeper collaboration with data engineering.

Experience running experiments at scale across multiple geographies and understanding regional nuances in user behavior.

Background in building and maintaining experiment playbooks, documentation, and governance processes for growth teams.

Practical notes

This is a full time position based in Kyiv.

The role may involve travel within Ukraine for internal meetings or external events when relevant.

Visa sponsorship may be considered for exceptional candidates based on local regulations and business needs.

The position requires availability during standard business hours for coordination with global teams.