Marketing Artist / Motion Designer

About the role

We are seeking a Marketing Artist to join our team in Istanbul. This is a full-time position dedicated to a new interactive story product within the lifestyle games category. The role reports to leadership in Turkey and is central to our user acquisition strategy. You will help define the visual identity of our brand in a growing market. The selected candidate will be responsible for creating compelling assets that speak directly to users in key markets.

The position offers a monthly compensation between 5500 and 6500 EUR. The work location is our office in Istanbul. Engagement is based on a full-time schedule. This is a direct hire opportunity with a structured onboarding process.

Your primary mission is to support a new interactive lifestyle game. The target audience is users in Tier-1 regions across mobile devices. You will focus on themes of human connection and personal autonomy. Your work will contribute to our expansion in the US, UK, Canada, and European and Middle East territories. You will translate product features into visual narratives that drive engagement.

You will own the complete creative workflow for user acquisition projects. This begins with initial concept discussions and concludes with final asset delivery. You will design motion concepts specifically for mobile user acquisition campaigns. These concepts will be deployed across iOS and Android platforms. You will construct mood boards and style frames to define project direction. These documents will guide the visual language for interactive story themes. You will produce high-impact static and video content for UA channels. This content will also appear on App Store product pages.

Collaboration is a core part of this role. You will work with product teams to align narrative elements with game mechanics. You will ensure that story elements enhance the interactive experience. You will adapt visual assets for different territories. This requires sensitivity to cultural nuances and regional preferences. You will generate multiple creative variants for A/B testing. This data-driven approach will guide decisions on creative performance. You will maintain brand consistency across all touchpoints and screens. You will also explore innovative approaches to motion design.

You are required to archive all project files and versioned assets. This ensures organization and supports future campaign retrospectives. Your work will provide a foundation for long-term marketing strategies. You will contribute to a scalable library of reusable materials. This practice improves efficiency for future initiatives.

The ideal candidate brings a minimum of three years of professional experience. You should have a background in marketing, design, or a related field. You must present a portfolio of relevant work. The portfolio should feature projects in interactive story or game categories. It should demonstrate your ability to work with narrative elements. Fluency with industry-standard design and motion tools is mandatory. You must be proficient in Adobe Creative Suite, After Effects, Illustrator, and Photoshop.

A strong understanding of UA principles is essential. You will use performance metrics to inform your creative choices. You should be able to analyze results and iterate on designs. This ensures that our campaigns meet their objectives.

Specific experience with lifestyle games is a plus. Narrative-driven products will be a significant advantage. Familiarity with the interactive story genre is valued. This experience allows for a smoother integration with the product team.

Please Ensure that your application reflects your relevant experience. We look forward to reviewing your portfolio and creative vision.

What you'll do

• Execute the full scope of creative tasks for the as defined in the project brief.
• Adhere strictly to the outlined scope requirements and deliverables for every assignment related to the lifestyle game product.
• Translate abstract concepts into concrete visual narratives that resonate with target audiences in key international markets.
• Develop motion design concepts that are optimized for mobile user acquisition campaigns across various platforms.
• Construct detailed mood boards and style frames that establish the visual language and direction for interactive story projects.
• Produce high-impact static and video content tailored for user acquisition channels and App Store product pages.
• Collaborate effectively with product teams to ensure that narrative elements integrate seamlessly with game mechanics and interactive features.
• Adapt all visual assets to meet the cultural and regional preferences of diverse territories, ensuring sensitivity and relevance.
• Generate multiple creative variants to support data-driven A/B testing and performance optimization initiatives.
• Analyze campaign performance metrics and iterate on design solutions to improve creative effectiveness and meet objectives.
• Maintain strict brand consistency across all user touchpoints, interfaces, and marketing screens.
• Explore innovative approaches and emerging techniques in motion design to enhance storytelling and user engagement.
• Archive all project files and versioned assets meticulously to support organization and future campaign retrospectives.
• Contribute to the development of a scalable library of reusable creative materials that improve long-term operational efficiency.
• Ensure that all deliverables are completed within the specified timelines and adhere to the quality standards set by leadership in Turkey.

Requirements

• Possess a minimum of three years of professional experience in a relevant design or marketing capacity.
• Hold a background in marketing, design, or a closely related field that demonstrates foundational creative discipline.
• Present a curated portfolio of relevant work that showcases your capabilities and creative decision-making.
• Include projects in the interactive story or game categories within your portfolio to demonstrate narrative competence.
• Demonstrate a clear ability to work with narrative elements and integrate them into visual storytelling.
• Exhibit fluency with industry-standard design and motion tools essential for modern creative production.
• Show proficiency in Adobe Creative Suite, After Effects, Illustrator, and Photoshop at a professional level.
• Apply a strong understanding of UA principles to inform creative decisions and campaign strategies.

Nice to have

• Specific experience with lifestyle games and narrative-driven products in previous roles.
• Familiarity with the interactive story genre and its unique production demands.

Practical notes

• Work location is our office in Istanbul.
• Engagement is based on a full-time schedule.
• Compensation is offered as a monthly amount between 5500 and 6500 EUR.
• This is a direct hire opportunity with a structured onboarding process.