Senior Manger, Marketing Analytics

About the role

Upgrade is seeking an analytical leader to manage marketing investments and drive portfolio growth strategy. You will bridge the gap between technical data modeling and executive decision-making to optimize customer acquisition and unit economics. In this capacity, you will own the end-to-end marketing analytics lifecycle, ensuring that data integrity supports high-stakes financial decisions. You will act as the primary quantitative strategist for the marketing organization, aligning channel performance with corporate objectives. The role demands a balance between rigorous statistical oversight and clear communication for non-technical stakeholders. You will translate ambiguous business questions into structured analytical roadmaps that de-risk marketing spend. Ultimately, this position is responsible for transforming raw data into a strategic asset that fuels sustainable growth.

Key facts

What you'll do

• Orchestrate the marketing investment cycle by aligning finance, credit, and strategy teams for coordinated campaign execution.
• Architect an optimization engine that targets prospective customers while rigorously balancing economic returns against internal policy constraints.
• Synthesize channel mix, creative strategy, targeting parameters, and customer acquisition costs in partnership with Growth Marketing leadership.
• Generate bottom-up economic forecasts and distill complex financial narratives for investor reporting and capital market discussions.
• Construct account valuation models that provide the analytical foundation for credit card investment decisions.
• Investigate customer engagement dynamics, including spending patterns, rewards utilization, retention mechanics, and credit performance indicators.
• Design and manage A/B and multivariate testing frameworks to systematically improve conversion rates, lifetime value, and overall profitability.
• Collaborate with Data Engineering and BI teams to enhance data infrastructure scalability and establish consistent enterprise-wide KPIs.
• Develop mentorship programs for junior analysts while delivering strategic guidance to senior leadership regarding portfolio trends and risk exposure.
• Establish data quality benchmarks to ensure marketing decisions are based on accurate, reliable, and timely information.
• Lead cross-functional initiatives that require the integration of marketing metrics with financial outcomes and regulatory considerations.
• Monitor market dynamics and competitive landscapes to identify opportunities for portfolio differentiation and growth acceleration.
• Document analytical methodologies and assumptions to ensure transparency, reproducibility, and knowledge transfer across teams.
• Drive continuous improvement by challenging existing paradigms and proposing evidence-based alternatives to legacy marketing strategies.

Requirements

• Demonstrate proficiency in statistical analysis, predictive modeling, and advanced forecasting techniques to inform marketing strategy.
• Exhibit a proven track record of translating complex datasets into actionable business insights that resonate with diverse stakeholders.
• Manage multiple high-priority initiatives simultaneously while thriving in a fast-paced, dynamic organizational environment.
• Communicate effectively with both technical and non-technical audiences, simplifying complexity without sacrificing analytical depth.
• Maintain fluency in English to facilitate seamless global collaboration across markets and business units.
• Apply critical thinking to solve ambiguous problems where data may be incomplete, delayed, or noisy.
• Navigate conflicting priorities with professionalism, ensuring that decisions are grounded in data integrity and business ethics.
• Adhere to company policies and regulatory guidelines in all marketing analytics practices and financial modeling efforts.

Skills & tools

• Statistical analysis
• Predictive modeling
• Forecasting
• Data visualization
• A/B and multivariate testing
• Business intelligence tools
• Financial modeling

Practical notes

• This role may be performed in an office, contact center, or remote environment depending on business needs.
• Remote employees must maintain a secure workspace with reliable internet connectivity.
• Upgrade is an equal opportunity employer and provides reasonable accommodations under the ADA.
• Unsolicited resumes from third-party agencies are not accepted without a prior written agreement.

About the company

An upgrade is the result of improving something by replacing part of it or adding additional parts. For example, one can upgrade a computer by replacing the CPU with a faster one and by adding more RAM, and afterwards, the computer is an upgrade. Although often used in the context of technology, anything can be upgraded (improved).