Sales Director, New Business

About the role

You will lead and accelerate new business growth across the Nordics region with a strategic focus on Professional Services Organizations and Not-for-Profit customers. This is a high-impact leadership role where you will define and execute the regional go-to-market strategy while building a high-performing sales organization. You will own complex enterprise opportunities directly and partner with senior decision-makers to drive sustainable growth. As the commercial leader for PSO and NfP in the Nordics, you will combine deep market insight with strong leadership to strengthen our competitive position. You will work closely with cross-functional teams to shape the future success of our Nordics business.

Key facts

What you'll do

You will lead Unit4's new business growth across the Nordics, inspiring and developing a high-performing sales team while driving strategic enterprise opportunities. You will architect and execute the regional go-to-market strategy, own pipeline health, and forecast accurately to ensure predictable growth outcomes. You will build and maintain durable, high-level relationships with executive stakeholders across the region. You will translate complex Unit4 solutions into compelling boardroom narratives that unlock expansion and new business. You will lead from the front by engaging directly in complex enterprise sales cycles with senior stakeholders. You will champion the adoption of modern sales methodologies across the team on a daily basis. You will develop and scale sales teams within fast-paced, high-growth, and private equity-backed environments. You will elevate Unit4 market presence through visible leadership at industry forums and events. You will coach sellers on consultative discovery skills and continuous performance improvement. You will partner with cross-functional teams to align delivery and customer promises effectively. You will drive strong commercial outcomes while delivering exceptional customer value and experience consistently.

Requirements

You must have proven success leading high-performing new business sales teams within SaaS or cloud software environments exclusively. You must have a strong track record of consistently exceeding revenue targets and delivering sustainable growth over time. You must demonstrate expertise in consultative, value-based selling with the ability to engage and influence C-level executives and senior stakeholders directly. You must possess a hands-on leadership style that combines strategic vision with a willingness to lead from the front in the field. You must have experience building, developing, and scaling sales teams in fast-paced, high-growth, and private equity-backed environments repeatedly. You must show strong commercial acumen with experience managing pipeline, forecasting, and sales performance metrics rigorously. You must have experience selling ERP, Financial Management, EPM/FP&A, or other enterprise SaaS solutions into Professional Services and Not-for-Profit sectors specifically. You must maintain strong working knowledge of CRM platforms and modern sales enablement tools to operate effectively. You must have a collaborative, customer-centric mindset with the ability to influence across functions and drive alignment seamlessly. You must demonstrate professional proficiency in English and Swedish to operate confidently across the Nordic region. You must have a passion for developing people, driving change, and continuously improving performance at every level.

Practical notes

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We are a people-first community that nurtures all the areas that surround your working experience. With us, you will be surrounded by a high-performance team that supports your authentic self and celebrates your uniqueness. Work goes beyond tasks and everyday responsibilities; it is about feeling valued, empowered, promoted, impactful, seen, and appreciated. We are reimagining how work makes people feel in every interaction and decision.

What We Offer

You will join a culture built on trust and accountability, giving you the freedom and autonomy to be successful and make a visible impact across the organization. You will benefit from Balance through our Flexible Leave Paid Time Off policy, remote working opportunities, Global Wellbeing Days, and other great benefits designed to support your personal and professional growth. You will access Growth opportunities with tools and guidance to focus on what matters most to you and achieve your best work consistently. You will work alongside Talented colleagues, role models, and mentors who will help you learn, be inspired, and grow your career in the software industry. You will contribute to a commitment to sustainability through initiatives such as our Environmental, Social, and Governance strategy and Act4Good programme actively. You will join a safe and inclusive working environment supported by our Employee Resource Groups, which are open to all employees without exception. Unit4 is committed to ensuring equal opportunity for everyone in every interaction and decision. We make our hiring decisions solely based on skills, qualifications, and our current business needs at the time of evaluation. We know that diversity brings fresh perspectives, ideas, and solutions to our company and strengthens our market position significantly. This is the essence of our culture and our daily operations. We also welcome and encourage people who are pregnant and or parents-to-be to apply because we support diverse life journeys.

Background Check

This role may require security clearance for customer projects and access to sensitive customer data in certain assignments. That means that after you have accepted our offer, we could ask for background checks to ensure compliance and trust. Subject to applicable local laws, such security checks may require disclosure of personal information including criminal record declaration, right to work verification, personal identification details, and work history documentation. No worries we will handle it according to local privacy laws and keep your information safe and confidential at all times during the process. If you have questions regarding background checks or security clearance requirements, feel free to reach out to our recruitment team for clarification and additional details.

Meet Unit4

With over 40 years of heritage, we are an agile, fast-growing Cloud company on a mission to redefine Enterprise Resource Planning ERP for mid-market people-centric organisations across multiple industries and segments. With our innovative, self-driving, adaptive, and intuitive software, our solutions enable organizations to automate processes, enhance decision-making, and deliver exceptional customer experiences in real time. Our focus on people-centricity drives everything we build and ensures that our technology serves the human side of business effectively. We invest heavily in research, development, and go-to-market innovation to support customers in navigating complex challenges and achieving sustainable growth. Our collaborative ecosystem includes partners, customers, and communities that help us co-create solutions that matter in the current market environment. As a Sales Director, you will be part of a legacy organization that values integrity, inclusion, and continuous improvement in every interaction. You will contribute to shaping the next chapter of Unit4 by leading new business initiatives that define our growth trajectory in the Nordics. Your role will influence how we serve Professional Services Organizations and Not-for-Profit customers with tailored solutions that address their unique needs. You will work in an environment that encourages experimentation, learning, and bold decision-making at every level of the organization. We believe that great ideas can come from anywhere, and we empower our leaders to drive change and execute with confidence. If you are ready to take on a leadership challenge that combines strategic thinking, hands-on execution, and impactful results, this role is your opportunity to make a difference. You will join a team that values authenticity, performance, and collaboration in equal measure.