Senior Manager, Incentives Strategy and Operations

About the role

This role defines how Tripadvisor measures and scales incentives, shaping strategic choices that directly influence growth and profitability. You will translate complex program economics into clear guidance and governance, ensuring incentives drive value without compromising margin or customer experience. Success requires close collaboration across functions to align incentives with broader portfolio priorities.

You will establish the framework that determines when, where, and how incentives are used. This involves setting intake standards so every idea is evaluated against strategic criteria before work begins. You will guide the construction of financial models and reporting structures that make program performance transparent and actionable for multiple teams. Regular review routines will be created to examine performance data, test results, and risks, always with clear decision outcomes. You will also shape shipping practices, coordinating campaigns, partners, and measurement so launches remain consistent and traceable.

Cross-functional partnership is central to the role. You will work with CRM, Product, and Regional teams to ensure incentives support portfolio objectives. Together, you will build the analytical framework that tracks redemption, incremental bookings, margin, and customer value across channels. You will partner closely with Finance to construct P&L reporting infrastructure, enabling spend tracking, forecasting, and reliable program-level economics. This includes supplying Finance with accurate inputs for budget planning and investment trade-off discussions. Your analysis will help leadership maintain a clear, trusted, and consistent view of incentive performance globally.

The role demands deep dives into test outcomes, cost drivers, and customer behavior. You will lead recurring and ad hoc analyses to identify what works, what does not, and where the business should invest next. Complex findings will be translated into clear strategic recommendations, business cases, and governance actions for stakeholders. As the owner of the measurement framework, you will establish reporting cadences, approval processes, and investment guardrails. These mechanisms ensure incentive spend remains transparent, disciplined, and aligned with business objectives.

To succeed, you must bring 3 to 5 years of experience in incentives, loyalty, or related performance roles. You need to handle complex data, financial metrics, and program logic while explaining trade-offs to non-technical audiences. Managing relationships across Finance, Product, Data, CRM, Regional, and Marketing is essential, as you will operate without direct authority. Comfort with a hybrid schedule is required, with 2 to 3 office days in London.

Travel, experience, or marketplace background can be advantageous but is not mandatory. No specific tools are listed, though analytical rigor and structured thinking are expected. , as policies and compensation details, including a base range of 80000 to 120000 USD, are subject to change. This position contributes to a global travel business that connects people to experiences worth sharing.

What you'll do

• Define the intake standards and governance criteria that determine how and when incentives are deployed across Tripadvisor.
• Build and maintain financial models that clarify program economics, margin implications, and scenario outcomes for strategic review.
• Partner with CRM and Marketing to design measurement frameworks that track incremental bookings, redemption patterns, and channel-level value.
• Collaborate with Finance to construct P&L reporting infrastructure that provides transparent spend tracking and reliable program-level insights.
• Analyze test results and performance data to identify cost drivers, behavioral patterns, and opportunities for optimization.
• Translate analytical findings into clear strategic recommendations, business cases, and governance decisions for cross-functional stakeholders.
• Establish reporting cadences and approval processes that ensure disciplined investment and consistent decision outcomes.
• Coordinate campaign launches, partner requirements, and measurement setups to maintain traceability and alignment with portfolio goals.
• Monitor ongoing program performance, surface risks early, and recommend adjustments to safeguard margin and customer experience.
• Act as the central owner of the measurement framework, ensuring data integrity, clarity, and consistency in how incentives are evaluated globally.
• Support budget planning and investment trade-off discussions by supplying accurate, timely inputs to Finance teams.
• Guide regional and product teams on best practices for incentive design, ensuring alignment with overarching business strategies.
• Lead recurring analyses of cost per booking, redemption efficiency, and incremental impact to refine program logic over time.
• Drive adoption of structured thinking and analytical rigor across stakeholders to elevate the standard of decision-making.
• Contribute to the continuous improvement of incentives operations, identifying automation opportunities and process enhancements.
• Champion cross-functional collaboration, ensuring incentives remain a lever for growth, profitability, and customer loyalty.

Requirements

• Bring 3 to 5 years of experience in incentives, loyalty, or related performance-based roles.
• Demonstrate comfort handling complex data, financial metrics, and program logic in your day-to-day work.
• Show ability to explain trade-offs and analytical outcomes to non-technical audiences with clarity and confidence.
• Proven capacity to manage relationships across Finance, Product, Data, CRM, Regional, and Marketing without direct authority.
• Operate effectively in a hybrid environment, with 2 to 3 office days in London as required by the role.
• Exhibit strong analytical rigor and structured thinking in how you approach problems and recommendations.
• Display ownership and discipline in building repeatable frameworks for measurement, reporting, and decision governance.
• Commit to aligning incentive strategies with portfolio priorities, ensuring decisions support long-term business health.

Nice to have

• Experience in travel, marketplace, or customer-facing incentive programs may be advantageous but is not mandatory.
• Familiarity with analytical tools or platforms commonly used in performance marketing or loyalty contexts.

Practical notes

• The role requires 2 to 3 office days in London, reflecting a hybrid schedule.
• Base compensation range is 80000 to 120000 USD, subject to policy and individual negotiation.
• This position is part of a global travel business connecting people to experiences worth sharing.