B2B Marketing Content & AI Intern

About the role

Tripadvisor is seeking a B2B Marketing Content & AI Intern to join their marketing team at the Barcelona office. This internship provides hands-on experience in creating and managing content that supports business-to-business marketing initiatives across multiple channels. The role centers on using artificial intelligence tools to improve content workflows, streamline production processes, and deliver high-quality marketing materials to business partners. You will work closely with the marketing group to develop messaging and assets aimed at organizations and other businesses in the travel and hospitality space. This position is ideal for a student who wants to gain practical experience in modern marketing operations and learn how AI technologies are applied in a real-world marketing environment.

Key facts

What you'll do

• Draft and refine marketing content for B2B audiences across email, web, and social channels
• Collaborate with the marketing team to shape messaging strategies directed at business partners and clients
• Apply AI-powered tools to assist with content generation, editing, and personalization tasks on a regular basis
• Research industry trends, competitor strategies, and market developments to guide content planning and direction
• Support the production of presentations, whitepapers, case studies, and other business-facing materials
• Help maintain content calendars and coordinate timelines for delivering marketing assets on schedule
• Assist with A/B testing of content variations and review performance data to inform improvements
• Work with cross-functional teams including product, sales, and design to align content with broader goals
• Contribute ideas during brainstorming sessions to develop new formats and approaches for B2B content
• Ensure all marketing materials reflect brand guidelines and maintain a consistent professional tone across channels

Requirements

• Currently enrolled in a bachelor's or master's degree program in marketing, communications, or a related discipline
• Strong written and verbal communication skills with the ability to write clearly for professional audiences
• A foundational understanding of marketing principles and how to target business-to-business audiences effectively
• Familiarity with AI tools and content automation platforms is considered a valuable asset for this role
• Demonstrated ability to work independently and manage multiple assignments with competing deadlines at the same time
• A careful attention to detail and a consistent focus on producing polished, accurate, and error-free work
• Availability to dedicate the full duration of the internship period without interruption or scheduling conflicts
• Genuine enthusiasm for learning about marketing strategy and emerging AI technologies in the business field

Nice to have

• Previous experience in a marketing or content role, whether through coursework, internships, or personal projects
• Proficiency in Spanish or Catalan as additional language capabilities for a Barcelona-based team environment
• Some exposure to data analytics or reporting tools used to measure content effectiveness and reach
• A personal interest in exploring how artificial intelligence can be applied to marketing and business development

Skills & tools

• Content management systems and editorial workflows for organizing and publishing marketing materials efficiently
• AI writing assistants and content generation platforms used to support marketing operations and productivity
• Microsoft Office Suite or Google Workspace for document creation, spreadsheets, and team collaboration tasks
• A basic understanding of search engine optimization principles for improving content visibility and discoverability
• Project management and organizational tools for tracking content schedules, milestones, and deliverables
• Analytics platforms for monitoring content engagement, reach, and audience response metrics over time

Practical notes

• This is an in-person internship based at the Tripadvisor office in Barcelona, Spain
• The internship is expected to run for a defined period with set weekly hours committed by the intern
• Candidates should confirm their availability for the full internship term before submitting an application
• Tripadvisor provides mentorship and structured guidance to help interns build their professional skills and knowledge throughout the experience