Sr Data Analyst, Search Marketing

About the role

Tripadvisor is hiring a Senior Data Analyst to join its Search Marketing team in London. This role focuses on analyzing search-driven marketing performance and providing actionable insights to improve campaign outcomes. The analyst will work closely with marketing stakeholders to understand user behavior, keyword performance, and acquisition metrics across the Tripadvisor platform. You will translate complex data sets into clear recommendations that help optimize paid search strategies and drive measurable business results. The position plays a critical part in ensuring that marketing investments are guided by reliable data and thorough analysis. You will also support the evaluation of new search channels and help scale proven tactics across different geographic regions. Working within a global travel platform, you will contribute to strategies that connect millions of travelers with relevant destinations and experiences every day.

Key facts

What you'll do

• Examine search marketing campaign data to identify trends in click-through rates, conversion rates, and cost per acquisition across multiple markets.
• Build and maintain dashboards that track key performance indicators for paid search channels including Google Ads and Bing Ads.
• Partner with the marketing team to design A/B tests and measure the impact of landing page changes on search-driven conversions.
• Analyze customer search behavior on the Tripadvisor platform to inform keyword targeting and ad copy optimization decisions.
• Develop SQL-based queries to extract and transform large volumes of marketing and web analytics data for reporting purposes.
• Create weekly and monthly performance reports that summarize campaign results, budget allocation efficiency, and return on ad spend.
• Collaborate with product and engineering teams to ensure proper tracking of marketing attribution and conversion events across the site.
• Provide ad-hoc analysis to support budget planning, seasonal campaign adjustments, and new market entry decisions.
• Monitor competitor search marketing activity and benchmark Tripadvisor performance against industry standards.
• Present findings and strategic recommendations to senior marketing leaders in clear, data-driven presentations.

Requirements

• Bachelor's degree in a quantitative field such as statistics, mathematics, economics, computer science, or a related discipline.
• Five or more years of experience in a data analyst or analytics engineering role, preferably within digital marketing or e-commerce.
• Strong proficiency in SQL for querying and manipulating large datasets from marketing platforms and web analytics tools.
• Demonstrated experience working with search marketing data, including paid search campaigns, keyword analysis, and performance measurement.
• Familiarity with analytics platforms such as Google Analytics, Google Ads, or similar tools for tracking and reporting.
• Experience building and maintaining automated reporting dashboards using tools like Tableau, Looker, or comparable visualization software.
• Solid understanding of statistical methods including regression analysis, hypothesis testing, and cohort analysis applied to marketing data.
• Excellent written and verbal communication skills for presenting complex analytical findings to non-technical stakeholders.

Nice to have

• Experience working with large-scale e-commerce or travel industry datasets and understanding of conversion funnels in those domains.
• Familiarity with Python or R for advanced statistical modeling, data cleaning, and automation of repetitive analysis tasks.
• Knowledge of marketing mix modeling or attribution modeling frameworks used to evaluate channel effectiveness.
• Exposure to machine learning techniques for predicting customer behavior, churn, or conversion likelihood from search data.

Skills & tools

• SQL for data extraction, transformation, and analysis of marketing and web analytics databases.
• Google Analytics and Google Ads for understanding search campaign performance and user acquisition metrics.
• Tableau or Looker for designing interactive dashboards and visualizing marketing performance data.
• Python or R for statistical analysis, data processing, and automating reporting workflows.
• Excel or Google Sheets for ad-hoc analysis, pivot tables, and quick data exploration tasks.
• Understanding of A/B testing frameworks and experimental design principles for marketing optimization.

Practical notes

• This role is based in Tripadvisor's London office and requires on-site presence during standard business hours.
• The hiring process includes multiple interview rounds with the Search Marketing team and a technical assessment focused on SQL and analytical thinking.
• Candidates should be prepared to discuss previous experience with search marketing analytics and demonstrate proficiency in writing complex SQL queries.
• Tripadvisor values data-driven decision-making and expects analysts to take ownership of their projects from question formulation through to actionable recommendations.