Director, Performance Media | Perricone MD
Job description
THG is a global ecommerce group dedicated to becoming the leading online destination for beauty and sports nutrition. The organization operates through two primary business segments: THG Beauty and THG Nutrition. These segments use a portfolio of renowned retailers and brands, including LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty. This structure allows THG to serve customers across diverse verticals with a unified operational backbone. The company employs over 2500 people, operating from locations such as Manchester and New York.
Perricone MD represents a pillar within the THG Beauty portfolio, grounded in scientific innovation. The brand focuses on high-performance formulations centered on patented nutrient antioxidants. These ingredients are designed to address damage caused by environmental stress and lifestyle factors. Perricone MD is recognized as a leading authority on anti-inflammatory skincare, adhering to rigorous research standards. This commitment to science defines its position within the beauty market.
The Director, Performance Media plays a critical role within this structure. This position owns the strategic direction and execution of paid media for Perricone MD. The role requires designing and scaling performance channels to drive sustainable growth. Success in this position means translating complex market signals into structured test-and-learn campaigns. Collaboration with brand and product teams is essential to ensure alignment on messaging and positioning. The ultimate goals are efficient customer acquisition and predictable revenue generation.
About the role
This position is responsible for the end-to-end management of paid media initiatives. The Director, Performance Media will architect and scale performance marketing channels. The focus is on driving audience acquisition and maximizing customer lifetime value. The role demands a test-and-learn methodology grounded in data. Strategies must be agile, responding to real-time market feedback. Close coordination with internal stakeholders ensures message and offer consistency. The position also oversees budget distribution across key platforms. Optimization efforts target profitability and adherence to financial targets. Measurement is a core function, clarifying channel effectiveness and true incrementality. Insights from analytics directly inform landing page and funnel optimization. The director will partner with product and content teams to refine the user journey. This includes aligning on offers, creative assets, and the overall landing experience. A culture of experimentation is central, with learnings documented and shared. This practice elevates the entire team's capability and knowledge.
Key facts
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Location: US
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Engagement: Full-time, hybrid role with defined office expectations
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Compensation: Base salary of $150,000.00; Target total compensation of $225,000.00; Start date in 2024
What you'll do
You will architect and manage the performance media engine for Perricone MD. This involves designing test frameworks to evaluate channel effectiveness. You will interpret performance signals to guide optimization efforts. A key responsibility is coordinating with brand teams to align messaging and offers. This alignment directly impacts conversion rates and customer trust. You will manage budget allocation across platforms and channels. This includes managing pacing and ensuring spend efficiency. Protecting profit margins while supporting top-line growth is a core duty. You will construct measurement models to clarify channel contribution. These models will analyze incrementality and downstream sales impact. Translating data from site analytics and campaigns is a daily task. This translation results in actionable plans for landing pages and funnels. You will partner with product and content stakeholders. This partnership ensures creative assets and offers are optimized for performance. Championing experimentation across all paid channels is required. Documenting wins and learnings is part of the process. This documentation aims to raise the team's collective capability.
Requirements
Hands-on experience managing paid media at scale is mandatory. This experience must come from performance-driven environments. Strong analytical skills are required to read data and question assumptions. Decisions must be guided by evidence and statistical rigor. An understanding of creative testing principles is necessary. Audience segmentation knowledge must inform media strategies. You must know how these factors influence media outcomes. Experience working with brand owners and stakeholders is essential. You must align on shared goals and reporting frameworks. Deep familiarity with digital advertising platforms is required. This includes tracking methods and optimization best practices. A history of handling budget responsibility is expected. Demonstrated ability to manage spend versus targets is critical. A solid grasp of customer journeys is necessary. This journey spans from first touch to repeat purchase and retention.
Nice to have
Previous experience in beauty, wellness, or premium consumer categories is valued. This experience should be within digital media roles. Familiarity with the specific challenges and opportunities in these sectors is an advantage.
Skills & tools
No specific proprietary tools are required beyond standard advertising platforms and analytics suites. Proficiency in platforms such as Meta Ads Manager and Google Ads is expected. Experience with web analytics tools such as Google Analytics is necessary. Knowledge of tag management systems is a distinct benefit.
Practical notes
All information regarding the application process and requirements must be confirmed Details regarding submission deadlines and specific instructions are located there.