Senior Copywriter, Performance Marketing

About the role

This position owns the written messaging that powers high-impact campaigns aimed at increasing application and enrollment across a range of digital channels. You are responsible for shaping clear, compelling narratives that resonate with prospective families, caregivers, and community stakeholders. The role requires a strategic partnership with performance, brand, and enrollment teams to ensure messaging aligns with overarching business goals. You will translate complex school offerings into accessible value propositions tailored to specific audience segments and channels. A core part of the position involves planning, executing, and optimizing content based on performance data and audience behavior. The work demands a balance between creative storytelling and rigorous, test-driven optimization. Success in this role is defined by measurable contributions to application growth and enrollment targets.

Key facts

What you'll do

Develop integrated campaign copy that targets prospective families, caregivers, and community stakeholders with distinct audience value across multiple touchpoints.

Write high-performing copy for paid social, digital display, landing pages, search, videos, email and CRM, SMS campaigns, direct response and DM campaigns, event promotion, and enrollment marketing materials.

Collaborate with cross-functional partners to produce concepts and experiments designed to move audiences to action through tested messaging.

Analyze performance data to inform continuous improvement of headlines, messaging, and creative tests aimed at higher engagement and conversion.

Support the development of retargeting and nurture workflows by crafting sequenced messages that guide users through the enrollment journey.

Conduct rigorous editing and revision of your own work to ensure clarity, persuasiveness, and alignment with channel-specific best practices.

Apply audience segmentation and customer journey mapping to create messaging that supports marketing funnels and conversion objectives.

Balance brand storytelling with direct response goals to enable test-driven experimentation and scalable growth.

Leverage insights from media buyers, growth marketers, and analytics teams to refine creative performance and messaging strategy.

Maintain consistent quality and speed in a fast-growing public charter school network that is expanding in New York and Florida.

Requirements

Bring 5-8+ years of copywriting experience, with a demonstrated background in performance marketing, advertising, growth marketing, direct response, and/or digital marketing.

Present a strong portfolio that showcases performance-focused campaigns and measurable business results to support your application.

Demonstrate exceptional copywriting and editing skills across paid social, digital advertising, email, and conversion-focused channels.

Show a clear understanding of customer journeys, audience segmentation, and marketing funnels as they apply to education and mission-driven sectors.

Prove an ability to balance brand storytelling with conversion objectives while supporting test-driven experimentation.

Have essential experience using data and testing to improve creative performance and drive measurable outcomes.

Commit to working within a framework of equal opportunity and acknowledge that Success Academy does not offer employment-based immigration sponsorship.

Demonstrate the capacity to operate effectively within a structure that includes collaboration with media buyers, growth marketers, and analytics teams.

Be prepared to work in a fast-paced environment that requires adaptability as the organization expands its reach in New York and Florida.

Nice to have

Gain an edge by bringing experience in education, consumer marketing, mission-driven organizations, or high-growth brands.

Show evidence of partnering closely with media buyers, growth marketers, and analytics teams to align messaging and performance goals.

Demonstrate knowledge of Meta, Google, YouTube, TikTok, and emerging digital advertising platforms.

Experience developing creative testing frameworks that generate actionable insights and scalable learnings.

Practical notes

This role operates in a fast-growing public charter school network expanding in New York and Florida.

Success Academy is an equal opportunity employer and does not offer employment-based immigration sponsorship.

Typical interview steps

Content hiring usually starts with a writing test or portfolio review. Candidates may be asked to rewrite a passage, outline an article, or draft a landing page. Editing skill is tested as often as original writing. Clear structure and attention to detail matter. Interviewers often assign a timed writing test. Following the brief exactly and editing ruthlessly are the two habits that score highest.

Good to know

Performance marketing copy relies on data, audience insight, and rapid experimentation. Clear value propositions help diverse audiences understand school options quickly. Cross-functional collaboration aligns messaging with brand standards and enrollment objectives. Consistent testing refines creative effectiveness across digital channels. General marketing principles apply to education, direct response, and retention campaigns.

Questions to ask

Good questions to ask the employer in the interview: what does success look like in the first six months, how is the team structured, what is the current biggest challenge, and how are decisions made. Asking about growth paths and the review process is also well received. Employers expect questions, and good ones show preparation.

Career growth

Content careers grow from writer to senior writer, editor, and content lead roles. Some people specialize in search, technical writing, or brand voice. Proving measurable impact, such as traffic or conversion lift, drives progression. Content careers reward a visible portfolio and proven business results. Writers who understand their company's product and audience grow fastest.