Performance Marketing Designer

About the role

This role develops and optimizes visuals that support recruitment, talent acquisition, and audience growth. The designer translates objectives and insights into high-performing digital experiences that drive measurable outcomes for schools.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Multiple creative variations are developed to enable testing and ongoing optimization of acquisition outcomes.

Marketing and analytics teams collaborate to identify opportunities for creative improvement based on performance data.

Audience behavior, campaign data, and performance insights guide the refinement and evolution of creative work.

A/B testing initiatives are supported through iterative design, rapid experimentation, and implementation of test results.

Brand standards are balanced with performance objectives to maximize impact and consistency.

Integrated campaigns are developed through close partnership with copywriters, strategists, photographers, videographers, and marketers.

Concept development, campaign planning, production, and launch are contributed across priority channels.

Creative work is presented, and the rationale behind design decisions is articulated to stakeholders.

Requirements

4-7 years of experience in performance marketing, digital design, advertising, growth marketing, or related fields is required.

A portfolio demonstrating creative quality and measurable business impact is required.

Experience designing for paid social, digital advertising, email, web, and other performance marketing channels is required.

Proficiency in Adobe Creative Suite and Figma is required.

Understanding of marketing funnels, audience targeting, testing methodologies, and conversion optimization is required.

The ability to manage multiple priorities in a fast-paced environment is required.

Nice to have

Experience working on mission-driven, education, nonprofit, or consumer-facing brands is preferred.

Motion graphics, video editing, or animation experience is preferred.

Experience partnering closely with performance marketing or growth teams is preferred.

Familiarity with marketing analytics and performance reporting tools is preferred.

Practical notes

This role operates within Success Academy Charter Schools policies and workflows.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Performance marketing designers create visuals that directly support acquisition and enrollment goals.

The role relies on data and testing to refine creative output over time.

Design systems help teams iterate efficiently across channels and campaigns.

Mission-driven work connects creative decisions to student outcomes.

Proficiency in digital advertising tools and analytics supports measurable results.

Collaboration with cross-functional partners ensures concept and execution alignment.

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.