Short-form Video & Social, Community Comms
Job description
About the role
You are the engine of Stripe's short-form video strategy, owning the distillation of our deepest content into intelligent, substantive clips that earn the attention of founders, developers, and economic thinkers. You will wear many hats - producer, video editor, content commissioner, social media channel strategist, measurement aficionado, and more - transforming our rich library of fireside chats and deep dives into essential viewing. Your work centers on making our YouTube and Instagram presence renowned for insight and quality, rather than chasing empty clicks. You will own the end-to-end publishing process and manage the commissioning of external creative assets to support our announcements. You will continuously run experiments with formats and narrative structures to discover what resonates most strongly with a highly discerning audience. You will analyze performance data and qualitative feedback to refine our video strategy, ensuring every piece of content adds value and strengthens our brand. You will own metrics and reporting across all our social platforms, including LinkedIn, X, and Substack, to guide future decisions.
About the role
You are the engine of Stripe's short-form video strategy, owning the distillation of our deepest content into intelligent, substantial clips that earn the attention of founders, developers, and economic thinkers. You will wear many hats - producer, video editor, content commissioner, social media channel strategist, measurement aficionado, and more - transforming our rich library of fireside chats and deep dives into essential viewing. Your work centers on making our YouTube and Instagram presence renowned for insight and quality, rather than chasing empty clicks. You will own the end-to-end publishing process and manage the commissioning of external creative assets to support our announcements. You will continuously run experiments with formats and narrative structures to discover what resonates most strongly with a highly discerning audience. You will analyze performance data and qualitative feedback to refine our video strategy, ensuring every piece of content adds value and strengthens our brand. You will own metrics and reporting across all our social platforms, including LinkedIn, X, and Substack, to guide future decisions.
What you'll do
- Own the Stripe YouTube channel and Instagram Reels, focused on providing additive insight to our core community of founders, developers, and thinkers.
- Edit clips from Stripe long-form content (e.g., Cheeky Pint, firesides from Stripe Sessions and Tours), with a strong eye for the most salient moments and nuanced arguments.
- Manage the end-to-end publishing process, including writing sharp, SEO-optimized titles and descriptions that speak to an intelligent audience.
- Continuously run experiments with formats, narrative structures, and editing styles (e.g., archival b-roll and graphic overlays) to discover what resonates most strongly.
- Advise partner teams developing video content (e.g., teams running webinars or events featuring Stripe customers) on how to optimize recordings and edits for the internet.
- Commission and manage the creation of other short-form assets, including high-quality animations and motion graphics, to support product launches and partnership announcements.
- Analyze performance data and qualitative feedback to refine our video strategy, ensuring every piece of content adds value and strengthens our brand.
- Own metrics and reporting across all our social platforms, including LinkedIn, X, and Substack.
Requirements
- 3+ years experience in video editing with a portfolio of short-form content that showcases an ability to distill complex ideas into concise, compelling narratives.
- Proficiency with tools like Adobe Premiere Pro, Final Cut Pro, or similar.
- Excellent editorial judgment and a "good nose" for the moments, quotes, and ideas that will resonate specifically with founders, developers, and economic thinkers.
- Experience managing creative projects, including commissioning work from external animators, motion designers, and agencies who meet a high bar for quality.
- Deep, hands-on experience managing and growing a YouTube channel and Instagram account for a brand that serves a sophisticated, smart audience.
Preferred qualifications
- Experience with AI video workflows (e.g., Descript, OpusClip, CapCut, Runway).
- The ability to work effectively with cross-functional teams, translating complex internal discussions into clear, engaging public-facing content.
- A strong understanding of YouTube SEO and platform algorithms, and how to leverage them to connect substantive content with the right people.