Senior Brand Marketer

About the role

We are seeking a passionate and creative Senior Brand Marketer to join our dynamic team at Stepful, where we are committed to revolutionizing healthcare careers through innovative design. This position is pivotal in enhancing our brand's visual identity across various platforms, including digital marketing campaigns and printed materials. Your role will be crucial in delivering a cohesive and premium brand experience that resonates in both B2B and consumer markets.

Key facts

What you'll do

• Create and sustain a detailed marketing design system that encompasses both digital and print assets, including templates and comprehensive guidelines.
• Design and enhance digital platforms such as marketing websites, landing pages, and visual elements for campaigns, focusing on maximizing conversion rates.
• Develop printed materials, including flyers, brochures, event-related collateral, and branded merchandise, ensuring they align with our brand standards.
• Construct and improve presentation systems and sales materials tailored for both B2B and consumer audiences, enhancing our outreach efforts.
• Generate client-facing B2B materials that prioritize accessibility, adhering to WCAG 2.1 AA compliance standards.
• Ensure visual uniformity across all brand interactions, including core branding and employer-facing surfaces, to maintain a strong brand presence.
• Collaborate closely with cross-functional teams to align marketing initiatives with business objectives and brand strategy.
• Analyze market trends and consumer insights to inform design decisions and enhance brand positioning in the marketplace.
• Manage multiple projects simultaneously, ensuring timely delivery while maintaining a high standard of quality.
• Participate in brainstorming sessions to generate innovative ideas that elevate the brand and engage our target audiences effectively.
• Present design concepts and rationales to stakeholders, incorporating feedback to refine and improve the final outputs.
• Stay updated on industry trends and best practices in brand marketing and design, applying this knowledge to enhance our strategies.

Requirements

• A minimum of 4 years of experience in brand or marketing design, with a proven track record of success.
• A compelling portfolio that demonstrates a range of original work across both print and digital formats.
• Experience in designing scalable systems and effectively working within established design frameworks.
• Ability to create diverse assets, including websites, brochures, and social media content, tailored for various target audiences.
• Strong interpersonal and collaborative skills, with the ability to present ideas and designs to stakeholders clearly and confidently.
• Knowledge of WCAG 2.1 AA accessibility standards and their application in design practices.
• Comfortable working in a fast-paced, evolving environment, taking initiative as the first dedicated brand marketer on the team.

Nice to have

• Previous experience in the EdTech or healthcare sectors, or other mission-driven industries, is a plus.
• Skills in illustration or graphic design that can enhance our marketing materials.
• Familiarity with both B2B and B2C branding strategies and practices.

Skills & tools

• Proficiency in design systems and methodologies.
• Expertise in creating digital assets that are visually appealing and effective.
• Strong background in print design, ensuring high-quality physical materials.
• Experience in presentation design that captivates and informs audiences.
• Knowledge of WCAG 2.1 AA accessibility guidelines to ensure inclusive design practices.

Practical notes

Stepful offers a competitive benefits package, including meaningful equity in the company, subsidized medical, dental, and vision insurance, a 401(k) plan, flexible spending accounts (FSA), health savings accounts (HSA), and commuter benefits. We also provide an open vacation policy, with guidance suggesting 15 days of paid time off (PTO), a company closure during the last week of December, 15 work-from-anywhere days, and 10 observed public holidays. Join us in making a difference in the healthcare sector while enjoying a supportive and flexible work environment.

About the company

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners - regardless of background or circumstance - launch high-demand healthcare careers. In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers.