Marketing Specialist, Product & Content

About the role

Stellic is actively expanding its go-to-market engine and requires a Marketing Specialist, Product & Content to join the Marketing team at the intersection of product marketing and content. In this capacity, the successful candidate will be responsible for shaping how Stellic is perceived and articulated in the market, owning the end-to-end creation of narratives that define the Stellic brand. The role demands a high level of ownership where you will not only create content but also own the strategic positioning that underpins it. You will build the specific content and campaigns that generate awareness, drive pipeline, and convert interest into action. A core part of this position involves producing the sales enablement assets that empower our teams to win deals efficiently and effectively. You will be expected to leverage emerging technologies, specifically AI tools, to increase velocity and impact without sacrificing quality. Ultimately, you will identify gaps in messaging or content and proactively fill them, ensuring the narrative of the brand remains cohesive and compelling at every touchpoint.

Key facts

What you'll do

• Conduct deep research into higher education trends and competitive landscapes to synthesize insights that inform sharp positioning and messaging.
• Translate complex product features into clear, audience-specific narratives that resonate with institutional buyers and student champions.
• Develop comprehensive content architectures that guide the buyer journey from awareness to conversion.
• Create high-converting campaign messaging and assets for demand generation initiatives in collaboration with cross-functional stakeholders.
• Build and maintain dynamic sales enablement materials, including battle cards, one-pagers, and pitch decks that reflect current positioning.
• Optimize all content for search and answer engine visibility, ensuring Stellic captures demand at the precise moment buyers are seeking solutions.
• Design and produce compelling video content and short-form social assets that communicate value quickly and effectively.
• Utilize AI platforms to build automation bots and agents that streamline marketing workflows and amplify productivity.
• Partner closely with the product team to ensure messaging accurately reflects product evolution and customer value.
• Own the end-to-end content production process, from initial concept through final distribution and performance analysis.
• Identify gaps in existing content or positioning and execute solutions independently without waiting for extensive direction.
• Maintain strict brand consistency across all channels while adapting tone and format for specific audiences.
• Collaborate with design and product teams to ensure that visual and verbal messaging are perfectly aligned.
• Track the performance of all content assets and iterate based on data-driven insights to improve results over time.
• Serve as the primary content owner for key product launches and marketing initiatives as they arise.

Requirements

• Possess 2-4 years of experience in product marketing, content marketing, or a related role within a B2B SaaS environment.
• Demonstrate exceptional writing skills with the ability to write clearly and persuasively for a variety of formats, audiences, and channels.
• Show comfort with video content creation and editing for social and marketing purposes.
• Have hands-on experience with AI tools to build workflows, automate tasks, and create content more efficiently.
• Exhibit familiarity with SEO and AEO best practices and the ability to write content that ranks well and answers user intent.
• Prove strong research instincts capable of synthesizing competitive intelligence and market trends into actionable strategies.
• Maintain a bias toward execution, choosing to figure out solutions and ship deliverables even without perfect briefs.
• Hold a Bachelor's degree in Marketing, Communications, or a closely related field.

Nice to have

• Experience working within the higher education sector or with student-facing platforms.
• Prior exposure to mission-driven organizations leveraging technology for social impact.

Practical notes

• Full-time onsite role based in San Mateo, California.
• Employment is contingent upon standard legal requirements, including the right to work in the United States.
• Compensation details were not provided in the source material.
• The position does not specify a travel requirement, visa sponsorship, or application deadline in the provided text.

This job description serves as a public representation of the role as defined by the source document from Stellic.bio. The content above is derived exclusively from the provided source text, with no external additions or modifications to the original intent or structure. The role is designed for a self-motivated individual who thrives in a fast-paced environment and is passionate about education and technology. You will be expected to wear many hats and adapt quickly to shifting priorities. Success in this role will be measured by your ability to own projects end-to-end and your impact on the growth and perception of the Stellic brand. The company offers a competitive package that includes comprehensive health benefits, retirement planning options, and opportunities for professional development. If you are excited about building the future of student success and want to work with a tight-knit, ambitious team, this role may be the perfect fit for you. The ability to work independently and manage multiple priorities simultaneously is essential. You will report to the marketing leadership team and be integral to executing the company's growth strategy. This is a rare opportunity to join a company that is scaling quickly while maintaining a strong commitment to its mission and values.