B2B Marketing Manager

About the role

At Statista, you will own the end-to-end strategy and execution of cadence communication for our EU and Asia sales organizations, ensuring that every message reinforces our position as the world's leading business data platform. You will coordinate and manage the planning, creation, review, approval, and implementation of more than 100 commercial email projects, aligning messaging with distinct sales objectives and market contexts. In this role, you act as the central command point for cadence communication requests, partnering closely with Sales, Sales Operations, Sales Enablement, Sales Excellence, and AI & Automation teams across multiple countries and seniority levels. You will create, review, and optimize B2B email communication in English and multiple languages, maintaining a professional tone that reflects the Statista R voice across diverse customer segments and international markets. You will develop and maintain scalable processes for communication intake, prioritization, approval, implementation, and documentation, including communication calendars, project trackers, and stakeholder guidelines. By monitoring cadence performance through delivery rates, open rates, reply rates, and meeting conversion, you will translate data into actionable recommendations for continuous messaging, targeting, timing, and cadence optimization. You will collaborate with the AI & Automation team to improve scalability and personalization of sales communications, supporting the implementation and testing of AI-assisted email generation and cadence-personalization workflows. Your work will ensure that each touchpoint in the B2B sales journey is consistent, measurable, and aligned with the overarching goal of empowering people worldwide to make fact-based decisions.

Key facts

What you'll do

Coordinate the cadence communication strategy for the EU and Asia sales organizations, managing the planning, creation, review, approval, and implementation of email communications for more than 100 commercial projects.

Oversee the annual delivery of more than 100,000 B2B sales emails, ensuring messaging is aligned with the relevant project, target audience, sales objective, and market.

Act as the central point of contact for cadence communication requests, collaborating with stakeholders from Sales, Sales Operations, Sales Enablement, Sales Excellence, and AI & Automation across different countries and seniority levels.

Create, review, and optimize B2B email communication in English and multiple languages, ensuring clarity, professionalism, and alignment with the Statista R tone of voice across different customer segments, industries, and international markets.

Develop and maintain scalable processes for communication intake, prioritization, approval, implementation, and documentation, including communication calendars, project trackers, and stakeholder guidelines.

Monitor cadence performance using metrics such as delivery rates, open rates, reply rates, and meeting conversion, translating data into actionable recommendations for messaging, targeting, timing, and cadence optimization.

Collaborate with the AI & Automation team to improve scalability and personalization of sales communications, supporting the implementation and testing of AI-assisted email generation and cadence-personalization workflows.

Own the end-to-end coordination of communication initiatives, ensuring that all projects are delivered on time, within scope, and in line with Statista's fact-based brand promise.

Drive continuous improvement by testing new communication frameworks, templates, and data insights to increase engagement and conversion across international markets.

Partner with regional Sales leaders to adapt messaging for local markets while maintaining a cohesive global strategy and consistent brand experience.

Support the integration of best practices from Sales Operations and Sales Excellence to streamline workflows and enhance the efficiency of communication processes.

Contribute to the development of internal documentation and training materials that help other teams understand and leverage the cadence communication framework effectively.

Requirements

2-3 years of professional experience in B2B marketing, sales communication, email marketing, campaign management, or a comparable role.

Proven ability to manage a high volume of projects and stakeholders simultaneously in a structured and transparent way.

Excellent written and verbal communication skills in English, with a strong ability to translate complex commercial requirements into clear, customer-focused messaging.

Experience working in an international or cross-functional environment, comfortable collaborating with stakeholders from different nationalities, cultures, and functions.

Strong organizational and project management skills combined with high attention to detail and a commitment to communication quality.

Proactive, solution-oriented mindset with confidence in challenging stakeholders, following up on commitments, and managing deadlines in a fast-moving environment.

Experience with email marketing platforms, sales engagement solutions, or CRM systems is preferred; familiarity with Salesforce or Salesforce Sales Engagement is a plus.

Knowledge of B2B customer journeys, sales processes, and email marketing performance metrics; experience with AI-supported content creation or personalization tools is beneficial.

Ability to work independently and as part of a distributed team, maintaining ownership of deliverables while supporting cross-functional collaboration.

Commitment to maintaining the highest standards of accuracy, clarity, and professionalism in all communication outputs.

Practical notes

Work from abroad up to 30 calendar days a year.

Hybrid work and flex-time.

International team and social events.

Subsidized urban mobility and access to fitness and wellness options.

Free access to Langdock and all its amazing functionalities.

Career & training opportunities.

Attractive locations and modern offices.

Mental health support with OpenUp.

Some of the benefits listed here apply only to the German entity and to Junior-level roles or above.