External Communications Lead

About the role

Spin Careers is seeking an External Communications Lead to shape and deliver the company's public-facing messaging and brand narrative. This role is based in Ciudad de México, México, with the flexibility of remote work, allowing the candidate to contribute from a location that suits their lifestyle. The External Communications Lead will serve as the primary voice for Spin Careers in all external channels, including media, partnerships, and community engagement. The position requires a strategic thinker who can translate company initiatives into compelling stories for diverse audiences. Success in this role depends on building trust with external stakeholders and ensuring that every communication reflects the company's values and long-term vision.

Key facts

What you'll do

Craft and execute external communication strategies that align with Spin Careers' mission and growth objectives across all markets.

Develop and maintain relationships with journalists, bloggers, and media outlets to secure coverage and manage press inquiries.

Write and edit press releases, media kits, talking points, and other materials that represent the company's positions clearly.

Coordinate messaging across product launches, partnerships, and corporate announcements to ensure consistency and timeliness.

Monitor public perception and media coverage, preparing internal reports that inform leadership decisions and communication adjustments.

Collaborate with cross-functional teams to gather insights and translate technical developments into accessible external narratives.

Manage the company's external brand voice, ensuring it remains authentic, professional, and aligned with organizational values.

Plan and support external events, conferences, and speaking opportunities that increase Spin Careers' visibility in the industry.

Oversee the creation of visual and written content for social media platforms and corporate web presence.

Lead crisis communication protocols, responding quickly and thoughtfully to emerging issues that affect the company's reputation.

Support the development of thought leadership content, including articles, opinion pieces, and guest contributions that position Spin Careers as a recognized voice in the industry.

Requirements

Demonstrated experience leading external communications or public relations functions, with a strong portfolio of published work.

Excellent written and verbal communication skills in English, with fluency in Spanish considered a significant advantage.

Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting tight deadlines.

Experience working with media relations, including drafting pitches, securing placements, and handling press cycles.

Strong understanding of digital communication channels, social media platforms, and online reputation management practices.

Bachelor's degree or equivalent experience in communications, journalism, marketing, or a related field.

Proven ability to work independently and take initiative in a remote or distributed work environment.

Comfort with ambiguity and the ability to adapt communication strategies as company priorities shift.

Strong organizational and interpersonal skills, with the ability to build productive relationships across cultures and time zones in a distributed team setting.

Nice to have

Experience in the careers or human resources technology sector, with familiarity of the hiring and talent acquisition landscape.

Familiarity with Spanish-language media markets and the ability to produce content for regional audiences in Latin America.

Background in community building or advocacy communications that have driven measurable engagement and growth.

Previous experience managing a small team or coordinating the work of external creative and communications partners.

Experience working with analytics tools to measure the impact of communication campaigns and report on key performance indicators.

Skills & tools

Proficiency in writing and editing for a variety of formats, including long-form articles, short-form posts, and executive summaries.

Experience with media monitoring and analytics platforms to track coverage, sentiment, and audience engagement metrics.

Familiarity with content management systems and social media scheduling tools for coordinated multi-platform publishing.

Strong project management skills, with the ability to prioritize tasks and communicate progress to stakeholders.

Knowledge of brand guidelines and style guides, ensuring consistent messaging across all external touchpoints.

Comfort with video conferencing, collaborative document editing, and asynchronous communication tools used in remote teams.

Experience with email marketing platforms and newsletter tools to manage external audience outreach and stakeholder communication campaigns.

Practical notes

This role operates on a remote basis, allowing the External Communications Lead to work from Ciudad de México or any location with a reliable internet connection.

The position requires regular availability during overlapping business hours with the Spin Careers team, which may span multiple time zones.

Candidates should expect to participate in periodic in-person meetings or company gatherings, the frequency and location of which will be discussed during the interview process.

The hiring process includes a writing sample review, a strategic communications exercise, and at least two rounds of interviews with the leadership team.

Spin Careers values asynchronous communication and expects the External Communications Lead to document decisions, share updates, and maintain clear written records of all external engagements.