Field Marketer

About the role

This role shapes how engineering organizations adopt AI effectively through field marketing. The team runs programs that turn AI tools into daily execution advantages for modern engineering leaders. You will own initiatives that move technical prospects through the funnel and expand Span's presence in target markets.

Software engineers turn product ideas into working code. Engineers work in small teams, review each other's work, and ship in small batches. Most teams follow agile practices such as sprints and daily standups. Engineers also write tests, fix bugs, and improve performance. The field values clear communication as much as technical skill. Engineers spend part of every week on planning, code review, and debugging, not just writing new code. The ability to explain a technical decision in plain words separates strong engineers from the rest.

Key facts

What you'll do

Field marketing initiatives create awareness, engagement, and pipeline for target accounts and markets to support sales and leadership. Programs are designed and executed to guide prospects through the funnel and align with sales objectives for engineering leaders.

Partnerships with sales, product marketing, customer success, and leadership align messaging and deliver flawless execution for technical audiences. Cross-functional collaboration ensures consistent messaging and coordinated execution across customer journeys.

Measures of program performance, pipeline impact, and ROI are analyzed and reported to refine future campaigns. Insights and recommendations are shared with the broader team to drive iterative improvements in field marketing outcomes.

These connections are built and nurtured through targeted engagement and value-driven interactions.

Field marketing efforts are scaled efficiently through experimentation with new event formats, channels, and technologies. Forward-thinking organizations these innovations to reach technical audiences effectively.

Requirements

The posting states a bachelor's degree requirement. Four or more years of experience in field marketing, event marketing, demand generation, or a related B2B marketing role is required. Demonstrated experience executing events and marketing programs that drive measurable pipeline and revenue outcomes is required.

Strong project management skills enable juggling multiple programs, stakeholders, and deadlines without failure. Experience collaborating with sales teams and aligning marketing efforts to territory and account goals is required.

Clear communication skills engage both technical and business audiences effectively. A data-driven mindset tracks program performance and applies insights to improve future campaigns.

Thriving in a fast-paced, startup environment and embracing the hustle is required. Adaptability to rapid change and ownership of results define success in this role.

Nice to have

Experience marketing to engineering leaders, platform teams, DevOps practitioners, or technical buyers is beneficial. Background in B2B SaaS, developer tools, cloud infrastructure, cybersecurity, or adjacent technical markets is beneficial.

Field marketing functions built or scaled at early-stage startups provide relevant context. Account-based marketing (ABM) strategies and programs are advantageous. Familiarity with new tools and technologies, including AI, improves team efficiency. Creative approaches connecting with customers beyond traditional events and conferences are encouraged.

Practical notes

Typical interview steps

Hiring for engineering roles usually starts with a recruiter screen, followed by one or two technical rounds. Candidates often solve a coding problem, discuss past projects, and answer system design questions. Some loops include a take-home task. Final rounds typically cover team fit and give candidates a chance to ask questions. Interviewers look for how you break down an unfamiliar problem, not just whether you reach the answer. Practicing a few problems aloud and reviewing your own past projects are the best preparation.

Good to know

Field marketers connect product messaging with customer needs through events and campaigns. Modern field marketing relies on data analysis to refine programs and demonstrate revenue impact. Understanding technical buyer journeys is valuable in developer tools and infrastructure markets. Storytelling shapes how engineering leaders evaluate tools and partnerships.