User Acquisition Manager

About the role

As a , you will play a role in driving the growth of our user base through innovative marketing strategies and data-driven decision-making. You will be responsible for developing and executing comprehensive user acquisition campaigns that align with our business objectives and target audience. This position requires a blend of analytical skills and creativity to optimize our marketing efforts and enhance user engagement. You will collaborate closely with cross-functional teams to ensure that our user acquisition strategies are effective and scalable.

Key facts

What you'll do

• Develop and implement user acquisition strategies that align with Spalah's overall marketing goals and objectives.
• Analyze user data and market trends to identify opportunities for growth and optimization in user acquisition channels.
• Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook, Instagram, and other relevant channels.
• Collaborate with the creative team to design compelling ad creatives and landing pages that resonate with our target audience.
• Conduct A/B testing on campaigns and landing pages to improve conversion rates and overall user acquisition performance.
• Monitor and report on key performance indicators (KPIs) related to user acquisition, providing insights and recommendations for continuous improvement.
• Work closely with the product team to ensure that user onboarding processes are and enhance user retention.
• Develop partnerships with influencers and other brands to expand our reach and attract new users.
• Stay updated on industry trends, competitor activities, and emerging technologies to keep our user acquisition strategies ahead of the curve.
• Manage the user acquisition budget, ensuring that resources are allocated effectively to maximize ROI.
• Train and mentor junior team members, fostering a culture of learning and growth within the user acquisition team.
• Prepare and present regular reports to senior management on user acquisition performance and strategic recommendations.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in user acquisition, digital marketing, or a similar role.
• Proven track record of successfully managing user acquisition campaigns with measurable results.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with various digital marketing channels, including social media, search engines, and email marketing.
• Familiarity with marketing automation tools and analytics platforms, such as Google Analytics, HubSpot, or similar.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Creative mindset with a passion for testing new ideas and approaches to user acquisition.
• Knowledge of SEO best practices is a plus.

Nice to have

• Experience in the tech industry or a startup environment.
• Familiarity with mobile app marketing and user acquisition strategies.
• Understanding of customer segmentation and targeting strategies.
• Previous experience working with influencers or affiliate marketing programs.
• Knowledge of conversion rate optimization (CRO) techniques.

Skills & tools

• Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and email marketing software.
• Strong understanding of analytics tools such as Google Analytics, Mixpanel, or similar.
• Familiarity with A/B testing tools and methodologies.
• Excellent proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
• Ability to use design tools like Canva or Adobe Creative Suite for creating marketing materials.

Practical notes

• The position is full-time, with a competitive salary based on experience.
• The exact location of the role is currently unspecified, but remote work options may be available.
• Spalah offers visa sponsorship for qualified candidates, making this an excellent opportunity for international applicants.
• Interested candidates are encouraged to apply through the provided link: [Apply Here](https://spalah.bamboohr.com/careers/227).

At Spalah, we are committed to fostering a diverse and inclusive workplace. We welcome applicants from all backgrounds and experiences to apply for this to drive user growth and engagement in our dynamic team.