Copywriter / AdTech

About the role

As a Copywriter specializing in AdTech at Spalah, you will play a role in shaping the voice of our brand and communicating our innovative solutions to clients and partners. Your expertise in crafting compelling narratives will help us engage audiences and drive conversions across various digital platforms. This position requires a creative thinker who can translate complex technical concepts into clear, persuasive copy that resonates with our target market. You will collaborate closely with our marketing and product teams to ensure that all content aligns with our strategic goals and enhances our brand presence in the competitive AdTech landscape.

Key facts

What you'll do

• Develop engaging and persuasive copy for a variety of digital marketing channels, including websites, email campaigns, social media, and online advertisements.
• Collaborate with the marketing team to create content that aligns with our overall strategy and objectives, ensuring consistency in messaging across all platforms.
• Conduct thorough research on industry trends, audience preferences, and competitor strategies to inform your writing and enhance the effectiveness of our campaigns.
• Work closely with designers and developers to create visually appealing and user-friendly content that enhances the user experience.
• Edit and proofread copy to ensure clarity, accuracy, and adherence to brand guidelines, maintaining a high standard of quality in all published materials.
• Monitor and analyze the performance of written content, using data-driven insights to refine and optimize future copywriting efforts.
• Participate in brainstorming sessions to generate innovative ideas for campaigns and promotional materials that capture audience attention.
• Stay up-to-date with the latest developments in AdTech and digital marketing to ensure that our messaging remains relevant and impactful.
• Assist in the creation of case studies and white papers that showcase our solutions and demonstrate their value to potential clients.
• Engage with stakeholders across the organization to gather insights and feedback that will inform your writing and enhance our content strategy.
• Contribute to the development of brand voice guidelines to ensure a cohesive and recognizable identity across all communications.
• Support the execution of SEO strategies by incorporating relevant keywords and optimizing content for search engines to improve visibility and reach.

Requirements

• Proven experience as a copywriter, preferably in the AdTech or digital marketing industry, with a strong portfolio showcasing your work.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail and a passion for crafting compelling narratives.
• Strong understanding of digital marketing principles and best practices, including SEO, content marketing, and social media strategies.
• Ability to work independently and manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Familiarity with analytics tools and metrics to measure the performance of content and make data-driven decisions.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Nice to have

• Experience with content management systems (CMS) and basic HTML knowledge for web content updates.
• Familiarity with graphic design tools such as Adobe Creative Suite or Canva to create visually engaging content.
• Knowledge of A/B testing and conversion rate optimization strategies to enhance the effectiveness of written content.
• Previous experience in a startup or fast-growing company, demonstrating adaptability and a proactive approach to challenges.
• Understanding of user experience (UX) principles and how they relate to content creation and digital marketing.

Skills & tools

• Proficient in Microsoft Office Suite and Google Workspace for document creation and collaboration.
• Familiarity with project management tools such as Trello, Asana, or Monday.com to track progress and manage tasks effectively.
• Experience with social media platforms and marketing tools to promote content and engage with audiences.
• Knowledge of SEO best practices and tools like Google Analytics, SEMrush, or Moz to optimize content for search engines.

Practical notes

• This position is fully remote, allowing for flexibility in your work environment.
• The salary for this role is competitive and will be determined based on your experience and qualifications.
• Spalah is committed to diversity and inclusion; we welcome applicants from all backgrounds and experiences.
• For candidates requiring visa sponsorship, we encourage you to apply, as we are open to supporting qualified individuals in their relocation process.

META

Company: Spalah

Title: Copywriter / AdTech

Listed

location: Remote

Job type: Full-time

Apply URL: https://spalah.bamboohr.com/careers/214

Tags: Copywriter