Head of SEO/ASO

About the role

As the , you will play a pivotal role in shaping our digital marketing strategy and enhancing our online presence. You will lead a dedicated team focused on optimizing our search engine and app store visibility, driving organic traffic, and increasing user acquisition. This position requires a blend of strategic thinking and hands-on execution, ensuring that our digital assets are not only visible but also compelling to our target audience. Your expertise will be crucial in guiding our efforts to achieve sustainable growth and maximize our market share.

Key facts

What you'll do

• Develop and implement comprehensive SEO and ASO strategies that align with Spaceinternational's business objectives and enhance our online visibility.
• Conduct thorough keyword research and competitive analysis to identify opportunities for organic growth and optimize content accordingly.
• Oversee the creation and optimization of high-quality content across various platforms, ensuring it meets SEO best practices and resonates with our target audience.
• Collaborate with product and marketing teams to ensure app store listings are optimized for maximum visibility and conversion rates.
• Monitor and analyze performance metrics using tools such as Google Analytics, SEMrush, and App Store Analytics to assess the effectiveness of SEO and ASO strategies.
• Lead and mentor a team of SEO and ASO specialists, fostering a culture of continuous learning and improvement.
• Stay updated on industry trends, algorithm changes, and emerging technologies to ensure Spaceinternational remains competitive in the digital landscape.
• Develop and manage budgets for SEO and ASO initiatives, ensuring resources are allocated effectively to achieve desired outcomes.
• Establish and maintain relationships with key stakeholders, including content creators, developers, and external partners, to drive collaborative efforts in achieving SEO and ASO goals.
• Prepare and present regular reports on SEO and ASO performance to senior management, highlighting successes, challenges, and opportunities for growth.
• Implement A/B testing strategies to refine and enhance user experience across our digital platforms.
• Advocate for SEO best practices across the organization, ensuring all teams understand the importance of search optimization in their respective roles.

Requirements

• A minimum of 5 years of experience in SEO and ASO, with a proven track record of driving organic traffic and app downloads.
• Strong understanding of search engine algorithms, ranking factors, and app store optimization techniques.
• Proficiency in SEO tools such as Google Analytics, Ahrefs, Moz, and SEMrush, as well as app store optimization tools.
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
• Experience in managing and mentoring a team, with strong leadership and communication skills.
• Familiarity with content management systems (CMS) and basic HTML/CSS knowledge is a plus.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Strong problem-solving skills and a proactive approach to identifying and addressing challenges.
• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.

Nice to have

• Experience in the tech or digital marketing industry, particularly in a startup or fast-growing environment.
• Knowledge of international SEO practices and localization strategies.
• Familiarity with paid search and social media marketing strategies.
• Experience with conversion rate optimization (CRO) techniques.
• Understanding of user experience (UX) principles and their impact on SEO and ASO.

Skills & tools

• SEO and ASO tools: Google Analytics, SEMrush, Ahrefs, Moz, App Store Analytics
• Content management systems (CMS)
• Basic HTML/CSS
• Data analysis and reporting tools
• Project management software

Practical notes

• This position is based in Tbilisi, Georgia, and may require occasional travel for conferences or team meetings.
• Spaceinternational is committed to fostering a diverse and inclusive workplace. We encourage applications from individuals of all backgrounds and experiences.
• The successful candidate will be expected to start as soon as possible, with flexibility offered for the right individual.

META

Company: Spaceinternational

Title: Head of SEO/ASO

Listed

location: Tbilisi, Georgia

Job type: Full-time

Apply URL: https://spaceinternational.bamboohr.com/careers/230