Senior Product Marketing Manager

About the role

This position centers on developing and executing comprehensive product marketing strategies specifically for Socure's document verification solutions portfolio. The successful candidate will own the narrative and positioning that drives awareness, adoption, and measurable growth for these targeted products in a competitive landscape. You will act as the critical bridge between the product vision and the market reality, translating complex technical capabilities into compelling customer value propositions. Close collaboration with product, sales, and cross-functional marketing partners is essential to define and refine messaging, positioning, and integrated launch plans. This role requires a strategic thinker who can balance high-level market dynamics with the granular details of product differentiators. You will be responsible for ensuring that the unique strengths of Socure's document verification technology are clearly articulated and resonate with target audiences. Ultimately, this role demands ownership of the end-to-end product marketing lifecycle to establish a strong and credible market presence for these specific solutions.

Key facts

What you'll do

• Conduct in-depth market research to analyze competitors and customer needs, using these insights to shape the strategic positioning for Socure's document verification products.
• Define precise product positioning, messaging frameworks, and value propositions that clearly articulate the distinct advantages of Socure's document verification solutions in the identity verification market.
• Lead the development and execution of market entry strategies and go-to-market plans for new product releases and significant feature updates within the document verification suite.
• Create comprehensive sales enablement materials, including presentations, battle cards, datasheets, and detailed FAQs tailored specifically for the document verification product line.
• Partner closely with product and sales teams to ensure alignment and consistency of messaging across all external channels and customer touchpoints.
• Analyze product performance metrics and campaign results to identify trends, measure success, and provide data-driven recommendations for optimization and future initiatives.
• Develop and oversee the production of customer-facing content such as case studies, blog posts, and product collateral that demonstrate the tangible impact and ROI of document verification capabilities.
• Gather and synthesize feedback from customers, sales representatives, and internal stakeholders to inform product enhancements and refine ongoing marketing initiatives for document verification solutions.
• Champion Socure's leadership principles by promoting a culture of teamwork, flexibility, and unwavering customer focus throughout all marketing activities and cross-functional collaborations.
• Manage multiple projects simultaneously, demonstrating exceptional organizational skills and the ability to adapt priorities swiftly in response to evolving market conditions and business needs.
• Serve as a subject matter expert on document verification, identity verification, and RegTech product marketing to support thought leadership initiatives and internal knowledge sharing.
• Collaborate with the sales team to equip account executives and engineers with the tools and insights needed to effectively communicate the value of document verification products to prospects.
• Drive the narrative around compliance, security, and accuracy to underscore the critical role of advanced document verification in modern identity programs.
• Continuously monitor industry trends and best practices to ensure that Socure's product marketing remains innovative and effective in a rapidly evolving digital landscape.

Requirements

• Hold a Bachelor's degree in Marketing, Business, Communications, or a closely related field.
• Possess a minimum of 5 years of cumulative experience in product marketing, marketing management, or a related discipline.
• Demonstrate strong written and verbal communication abilities capable of conveying complex concepts to both technical and non-technical audiences.
• Exhibit an analytical mindset with the capability to interpret data, derive insights, and understand broader market trends affecting identity verification.
• Show proficiency in project management and organization, with a proven track record of managing multiple initiatives and adapting to shifting priorities.
• Bring a deep understanding of product marketing principles, go-to-market strategy development, and sales enablement methodologies.
• Have a history of successfully collaborating across diverse teams, building strong relationships with stakeholders at all organizational levels.
• Display adaptability, intellectual curiosity, and a commitment to continuous learning in a fast-paced, high-growth technology environment.
• Require prior experience launching or promoting products within the document verification, identity verification, or RegTech sectors.
• Must be legally authorized to work in the United States for the duration of this position.

Nice to have

• Previous experience with identity proofing, fraud detection, or regulatory compliance frameworks relevant to document verification.
• Familiarity with security and privacy standards commonly applied in identity verification solutions.

Practical notes

• This role is based in a Hybrid model located in New York.
• Socure is an equal opportunity employer.
• Reasonable accommodations will be made for individuals with disabilities during the application or hiring process upon request.