Marketing Automation Specialist
Job description
About the role
This role operates within the Marketing Operations team at Smartsheet. The position demands hands-on execution in a high-volume production environment while collaborating across a modern B2B marketing tech stack.
Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.
Key facts
Requirements
3-5 years of experience in marketing operations or marketing automation in a B2B SaaS environment is required. Deep, hands-on Marketo expertise including program building, smart lists, lead scoring, tokens, API integrations, and reporting is mandatory; Marketo Certified Expert (MCE) is strongly preferred. Solid working knowledge of Salesforce CRM for campaign management, lead management, and reporting is required. Experience with Zoom Events or a comparable virtual event platform is required. Familiarity with Salesloft or a comparable sales engagement tool is required. A strong understanding of B2B lead lifecycle, funnel management, and demand generation principles is required. Sharp attention to detail ensures clean, reliable data and email sends. Strong communication and collaboration skills are used across marketing, sales, and operations teams. A bachelor's degree is required.
Nice to have
Experience with BI or reporting tools such as Tableau is beneficial. Familiarity with UTM tracking, attribution modeling, or revenue operations frameworks is beneficial.
Practical notes
The position is eligible for US visa sponsorship. Typical interview steps
Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.
Good to know
Modern B2B marketing automation relies on orchestration across multiple platforms such as Marketo, Salesforce, Zoom Events, and Salesloft. Data compliance and hygiene are central to maintaining email deliverability and regulatory adherence in global campaigns. Clear communication and structured documentation support continuity and scalability for marketing operations.
Questions to ask
Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.
Career growth
Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.
About the company
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About the location
India's tech capital offers some of the fastest internet in Asia at low cost. HSR Layout and Indiranagar concentrate coworking spaces. Monsoon season (Jun-Sep) brings heavy rain but year-round temps hover around 24°C. A large English-speaking population and startup scene make networking easy.