Senior Marketing Copywriter - French

About the role

As a Senior Marketing Copywriter specializing in French at Smartbox, you will play a pivotal role in shaping our brand's voice and messaging across various marketing channels. Your expertise in crafting compelling copy will help engage our French-speaking audience and drive customer interest in our innovative gift experiences. This position requires a creative thinker with a strong command of the French language and a passion for storytelling that resonates with consumers. You will collaborate closely with cross-functional teams to ensure that all content aligns with our marketing strategies and brand objectives.

Key facts

What you'll do

• Develop and execute high-quality marketing copy for a variety of platforms, including websites, email campaigns, social media, and print materials, ensuring all content is tailored for the French-speaking market.
• Collaborate with the marketing team to create engaging promotional materials that effectively communicate the value of Smartbox products and services.
• Conduct thorough research on market trends, customer preferences, and competitive landscapes to inform your writing and ensure relevance in messaging.
• Edit and proofread content to maintain high standards of clarity, grammar, and style, ensuring consistency with the Smartbox brand voice.
• Work closely with designers and other creative professionals to develop integrated marketing campaigns that captivate and convert audiences.
• Participate in brainstorming sessions to generate innovative ideas for campaigns and promotional strategies that enhance brand visibility.
• Analyze the performance of marketing copy through metrics and feedback, making data-driven adjustments to optimize engagement and conversion rates.
• Stay updated on industry best practices and emerging trends in copywriting and digital marketing to continuously improve your skills and contribute fresh ideas to the team.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• A minimum of 5 years of experience in copywriting or content creation, with a strong portfolio showcasing your work in marketing and advertising.
• Exceptional writing and editing skills in French, with a deep understanding of cultural nuances and local market preferences.
• Proven ability to create persuasive and engaging copy that drives customer action and aligns with brand messaging.
• Familiarity with digital marketing strategies, including SEO, content marketing, and social media best practices.
• Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.

Nice to have

• Experience in the e-commerce sector or with gift-related products is a plus.
• Proficiency in additional languages, particularly English, is advantageous for cross-team collaboration.
• Knowledge of graphic design tools or experience working with design teams to create visually appealing content.
• Previous experience in a fast-paced, dynamic work environment, particularly within a marketing agency or startup.

Skills & tools

• Excellent command of the French language, both written and spoken, with a keen eye for detail.
• Proficient in using content management systems (CMS) and marketing automation tools.
• Familiarity with analytics tools to track and measure the effectiveness of marketing campaigns.
• Strong interpersonal skills to collaborate effectively with team members across various departments.
• Ability to adapt writing style to different audiences and platforms, ensuring relevance and engagement.

Practical notes

This position is based in Dublin, where Smartbox has a vibrant office culture that encourages creativity and collaboration. The role is full-time, and the company is open to providing visa sponsorship for the right candidate who meets the qualifications. As part of the application process, candidates may be asked to submit a portfolio of previous work that highlights their writing skills and marketing experience.

If you are a passionate and skilled marketing copywriter looking to make a significant impact in a dynamic company, we invite you to apply for this exciting opportunity at Smartbox. Join us in creating memorable experiences for our customers through the power of words!