Head of Commercial Marketing

About the role

As the Head of Commercial Marketing at Bamboohr, you will play a pivotal role in shaping the marketing strategy for our diverse range of gift experiences. This position requires a strategic thinker with a strong background in commercial marketing, who can drive brand awareness and customer engagement across multiple channels. You will lead a dynamic team, collaborating closely with various departments to ensure our marketing initiatives align with business objectives and resonate with our target audience.

Key facts

What you'll do

• Develop and implement comprehensive marketing strategies that enhance brand visibility and drive sales growth for Bamboohr's product offerings.
• Lead and manage a team of marketing professionals, providing guidance and support to ensure the successful execution of marketing campaigns.
• Collaborate with the product development team to align marketing strategies with product launches and enhancements, ensuring a cohesive approach to market entry.
• Analyze market trends and consumer behavior to identify opportunities for growth and innovation within the commercial marketing space.
• Oversee the creation of engaging content for various marketing channels, including digital, print, and social media, ensuring alignment with brand messaging.
• Establish and maintain relationships with key stakeholders, including partners, vendors, and media outlets, to enhance brand partnerships and promotional opportunities.
• Monitor and report on the performance of marketing campaigns, using analytics to inform future strategies and optimize marketing efforts.
• Manage the marketing budget effectively, ensuring resources are allocated efficiently to maximize ROI on marketing initiatives.
• Conduct regular competitor analysis to stay ahead of market trends and adjust marketing strategies accordingly.
• Drive customer engagement initiatives, including loyalty programs and promotional events, to enhance customer retention and satisfaction.
• Foster a culture of creativity and innovation within the marketing team, encouraging new ideas and approaches to reach target audiences.
• Present marketing strategies and performance metrics to senior management, providing insights and recommendations for future marketing directions.

Requirements

• A minimum of 7 years of experience in commercial marketing, with a proven track record of leading successful marketing campaigns.
• Strong leadership skills with experience managing and developing a team of marketing professionals.
• Excellent understanding of digital marketing strategies, including SEO, PPC, social media, and content marketing.
• Ability to analyze data and market trends to make informed decisions and drive marketing strategies.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Proven experience in budget management and resource allocation to optimize marketing spend.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Experience in the consumer goods or e-commerce sectors is highly desirable.
• A degree in Marketing, Business Administration, or a related field is preferred.

Nice to have

• Familiarity with marketing automation tools and CRM systems to enhance customer engagement and data management.
• Experience in managing partnerships and collaborations with external stakeholders.
• Knowledge of the gift or experience economy is a plus.
• Previous experience in a fast-paced, high-growth environment.

Skills & tools

• Proficiency in digital marketing tools such as Google Analytics, SEMrush, HubSpot, or similar platforms.
• Strong analytical skills to interpret data and derive actionable insights.
• Excellent writing and editing skills for creating compelling marketing content.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite) is advantageous.
• Understanding of e-commerce platforms and online customer journey optimization.

Practical notes

• This position is based in Dublin, and candidates must be willing to work on-site as required.
• The role may involve occasional travel for marketing events, trade shows, or partner meetings.
• Bamboohr is committed to diversity and inclusion; we encourage applications from all backgrounds.
• Interested candidates should apply through the provided link: [Bamboohr Careers](https://smartbox.bamboohr.com/careers/380).

Join Bamboohr as the Head of Commercial Marketing and lead our efforts to create unforgettable experiences for our customers while driving the growth of our brand in the market. If you are passionate about marketing and ready to take on a leadership role in a vibrant company, we would love to hear from you!