Technical Marketing Engineer

About the role

As a Technical Marketing Engineer at Bamboohr, you will play a role in bridging the gap between our engineering and marketing teams. This position is designed for someone who possesses a strong technical background along with a flair for marketing. You will be responsible for articulating the value of our software solutions to both technical and non-technical audiences, ensuring that our messaging resonates with potential customers. Your insights will help shape marketing strategies and product development, making this a crucial role in our organization.

Key facts

What you'll do

• Collaborate closely with product management and engineering teams to understand product features and benefits, translating these into compelling marketing materials.
• Develop and maintain technical documentation, including white papers, case studies, and product datasheets, to support sales and marketing efforts.
• Create and deliver engaging presentations and demos that effectively communicate the value proposition of Bamboohr's products to diverse audiences.
• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for product enhancements.
• Assist in the development of marketing campaigns, ensuring that technical aspects are accurately represented and aligned with overall messaging.
• Train sales teams on product features and benefits, equipping them with the knowledge needed to effectively sell our solutions.
• Engage with customers to gather feedback and insights, using this information to refine marketing strategies and product offerings.
• Participate in industry events and conferences, representing Bamboohr and showcasing our products to potential clients and partners.
• Monitor and analyze the performance of marketing initiatives, providing recommendations for improvement based on data-driven insights.
• Collaborate with the content team to produce technical blogs and articles that enhance our online presence and establish thought leadership in the industry.
• Support customer onboarding and training efforts, ensuring users understand how to maximize the value of our software solutions.
• Act as a liaison between the technical and marketing teams, ensuring that both sides are aligned and informed about product developments and marketing strategies.

Requirements

• Bachelor's degree in Computer Science, Engineering, Marketing, or a related field.
• A minimum of 3 years of experience in a technical marketing role or similar position within the software industry.
• Strong understanding of software development processes and methodologies, with the ability to communicate technical concepts clearly.
• Excellent written and verbal communication skills, with a knack for creating engaging content that resonates with various audiences.
• Proven ability to work collaboratively in cross-functional teams, demonstrating strong interpersonal skills.
• Experience with marketing automation tools and CRM systems, such as HubSpot or Salesforce.
• Familiarity with SEO best practices and digital marketing strategies.
• Ability to analyze data and generate actionable insights to inform marketing strategies.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Nice to have

• Experience in the SaaS industry or with cloud-based solutions.
• Knowledge of programming languages or software development tools.
• Previous experience in a customer-facing role, such as sales or technical support.
• Familiarity with graphic design tools, such as Adobe Creative Suite, for creating marketing materials.
• Understanding of user experience (UX) principles and their impact on product marketing.

Skills & tools

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace.
• Experience with analytics tools such as Google Analytics or similar platforms.
• Familiarity with project management tools like Asana, Trello, or JIRA.
• Strong presentation skills, with experience using tools like PowerPoint or Prezi.

Practical notes

• This position is fully remote, allowing for flexible work arrangements.
• Salary details are competitive and commensurate with experience.
• Visa sponsorship may be available for qualified candidates.
• Interested applicants can apply through the provided link: https://selectorsoftware.bamboohr.com/careers/180.

Join Bamboohr as a Technical Marketing Engineer and be part of a dynamic team that is about delivering innovative software solutions. Your expertise will help us connect with our customers and drive our marketing efforts to new heights. If you are ready to take on this exciting challenge, we encourage you to apply today!