Senior Director, Marketing - New Game Launch

About the role

Scopely is seeking a marketing leader to manage the Scrabble franchise, including Scrabble Go and an upcoming unannounced mobile game. You will define the go-to-market strategy for the new title while overseeing long-term growth for the existing franchise. In this role, you will act as the strategic architect of the portfolio's future, balancing innovation for the upcoming game with the optimization of established titles. You will translate high-level business objectives into cohesive marketing programs that resonate with diverse audiences. The position requires ownership of the end-to-end marketing lifecycle, from initial hypothesis to long-term franchise health. You will be responsible for ensuring that every campaign reinforces the core brand values of Scrabble while introducing fresh narratives. Ultimately, your work will drive sustainable engagement and position the franchise for long-term success in a competitive market.

Key facts

What you'll do

• Architect the long-term marketing vision that defines the category position and player promise for the new game.
• Orchestrate global go-to-market initiatives that align audience targeting, positioning frameworks, and post-launch momentum strategies.
• Engineer narratives that translate complex game features into compelling player-facing stories and emotional connections.
• Steward the full player funnel to systematically enhance acquisition efficiency, retention depth, and organic advocacy.
• Orchestrate creative strategy across performance marketing, social ecosystems, influencer partnerships, community management, and CRM initiatives.
• Synthesize player insights, market research, and performance data to architect 360-degree marketing campaigns with integrated messaging.
• Partner with product, analytics, and licensors to ensure marketing strategies remain aligned with game development milestones and brand constraints.
• Champion the player perspective in product roadmap discussions to influence feature prioritization and experience design.
• Develop and lead a high-performing marketing team that can execute agile strategies and adapt to evolving business needs.
• Establish testing frameworks to iterate on messaging, creative assets, and channel mixes for continuous optimization.
• Monitor competitive landscapes to identify white spaces and opportunities for differentiation in the mobile gaming market.
• Manage budget allocation and resource planning to maximize ROI across all marketing activities.
• Implement governance structures to ensure brand consistency while empowering local market adaptations.
• Leverage data analytics to forecast performance, track funnel metrics, and report on strategic impact.
• Act as the primary liaison between corporate stakeholders and the marketing execution team.

Requirements

• Bring significant experience in game, product, or growth marketing with a demonstrated focus on live operational or launching titles.
• Show a proven track record of successfully bringing digital products to market and exceeding performance benchmarks.
• Create differentiated positioning and strategies that tangibly impact business results and market share.
• Demonstrate fluency in game and marketing KPIs, including LTV, CPI, retention curves, and engagement metrics.
• Exhibit experience managing cross-functional teams and external partners or agencies with professionalism.
• Communicate complex ideas clearly for stakeholder management, executive reporting, and board-level discussions.
• Operate effectively at both strategic and tactical levels, switching contexts with agility and precision.
• Adhere to strict deadlines and quality standards while maintaining a bias for action and ownership.

Nice to have

• Show experience in mobile gaming, particularly within the casual games sector and its specific user behaviors.
• Show understanding of mobile user acquisition and performance marketing mechanics and optimization.
• Demonstrate experience adapting global campaigns for diverse cultural and regional markets.
• Have a background in scaling marketing teams within high-growth and fast-paced environments.

Practical notes

• This position is open to candidates at the Director or Senior Director level based on scope and experience.
• Scopely will never ask for payment or financial information during the hiring process.
• All official communications will come from a scopely.com email address.
• The engagement model for this role is Hybrid, requiring 2 days per week in the office located in Barcelona, Spain.
• Candidates must be legally authorized to work in Spain or obtain necessary work visas if selected for the role.
• The hiring process will move quickly, and interested candidates are encouraged to apply promptly to secure consideration.
• This role reports to the Global Marketing leadership team and collaborates closely with headquarters and regional stakeholders.
• Successful candidates will be expected to participate in key launch windows and periodic campaign sprints as needed.
• The position involves exposure to confidential business information, requiring adherence to company policies regarding data security and confidentiality.
• Relocation support details, if applicable, will be discussed during the later stages of the hiring process.
• The role involves frequent collaboration with licensors and brand teams, requiring strong negotiation and relationship management skills.
• Performance reviews and career progression will align with company standards and individual impact on franchise growth.