Director of Marketing

About the role

Scopely Explore is seeking a marketing leader to direct the strategy and execution for Monster Hunter Now. You will manage a global team to drive user acquisition, community growth, and live events while ensuring consistent messaging across all international markets. In this capacity, you will own the end-to-end marketing lifecycle for one of our flagship live service titles, translating high-level creative concepts into executable playbooks. You will act as the central orchestrator between product, community, and commercial teams to synchronize narrative arcs with gameplay evolution. Your leadership will establish the brand voice that resonates with both veteran hunters and new audiences entering the franchise. You will leverage data and storytelling to position Monster Hunter Now as a must-play location-based experience in the current market landscape. Through strategic oversight, you will ensure that every activation reinforces long-term player lifetime value and cultural relevance.

Key facts

What you'll do

• Lead marketing initiatives for Monster Hunter Now, focusing on user acquisition, retention, and engagement across global and local markets.
• Define product positioning and translate it into comprehensive marketing campaigns that align with seasonal events and franchise milestones.
• Manage the marketing budget and conduct rigorous return on investment analysis to optimize spend across channels and audiences.
• Coordinate with internal departments including Product Management, Business Development, Operations, Communications, and Legal to ensure cohesive execution.
• Identify and implement AI-driven solutions to automate repetitive workflows and enhance team productivity on content and reporting.
• Maintain strategic alignment between leadership teams in Japan and the US, bridging cultural and operational gaps.
• Oversee marketing operations within a multicultural environment, adapting strategies to regional nuances and regulatory considerations.
• Work from the office on Tuesdays, Wednesdays, and Thursdays to foster in-person collaboration and creative synergy.
• Develop and own the performance marketing strategy, including paid media planning, audience segmentation, and channel optimization.
• Architect the content roadmap for narrative-driven campaigns that support user journey milestones from install to long-term retention.
• Establish measurement frameworks and dashboards to track campaign effectiveness and inform data-driven decision-making.
• Partner with community managers to integrate grassroots insights into large-scale marketing initiatives and live events.
• Evaluate emerging platforms and media opportunities to keep Monster Hunter Now at the forefront of player conversations.
• Mentor and develop junior marketing professionals, fostering a culture of experimentation and continuous learning within the team.

Requirements

• Bring 14+ years of marketing experience with deep expertise in product positioning, paid media strategy, agency management, and social media execution.
• Demonstrate a proven track record of managing complex, cross-functional projects with internal stakeholders and external partners simultaneously.
• Show professional fluency in both English and Japanese, including the ability to deliver executive-level presentations to senior leadership.
• Thrive in high-pressure, hybrid environments by adapting quickly to shifting priorities and ambiguous business challenges.
• Exhibit a clear understanding of and commitment to the Scopely Explore mission and the values that underpin its live service philosophy.
• Navigate regulatory and platform compliance requirements across multiple jurisdictions with attention to detail.
• Apply analytical rigor to interpret large datasets and convert insights into actionable marketing strategies.
• Communicate persuasively with diverse audiences, balancing creative narrative with commercial pragmatism.

Skills & tools

• Hands-on experience with mobile game and application marketing in competitive app ecosystems.
• Advanced proficiency in paid media planning, buying, and optimization across global platforms.
• Expertise in campaign tracking, attribution modeling, and performance optimization to maximize marketing efficiency.
• Familiarity with AI-driven workflow automation tools to streamline content production and reporting processes.
• Strength in cross-functional project management, using structured methodologies to coordinate timelines and deliverables.
• Capacity to operate comfortably in ambiguous situations while maintaining clarity of objectives and deadlines.
• Commitment to maintaining brand integrity across all touchpoints, ensuring quality and consistency at scale.

Practical notes

• This role requires in-office attendance in Tokyo three days per week to enable close collaboration and creative alignment.
• Scopely does not request payment or financial information at any stage of the hiring process.
• All official communications during recruitment will originate from an email address ending in @scopely.com.
• Candidates should be prepared for multiple stages of evaluation, including interviews with stakeholders from different regions and functions.
• The selected candidate will be expected to align with the operational rhythm of a global game studio, respecting regional working norms.
• Travel requirements are not indicated in the current source information, and candidates should rely on official communications for any updates.
• Visa sponsorship considerations, if applicable, will be addressed through official channels during the hiring process.
• Deadlines for submission and interviews will be communicated directly by the recruiting team via official email channels.