Field Marketing Manager Italy

About the role

You will own the end-to-end planning, execution, and optimization of field marketing initiatives across Italy, ensuring local activities directly support Scaleway's European growth objectives. You will translate global brand narratives and product strategies into compelling, culturally resonant campaigns that drive awareness, demand, and pipeline in the Italian market. This role requires you to act as the primary field marketing strategist and partner for local Sales teams, aligning tightly with Account Executives and BDRs to influence deal progression and revenue outcomes. You will leverage your expertise in marketing technology and data to build scalable processes, enabling rapid iteration and measurable impact on key performance indicators. Collaboration with iliad will be central, as you co-create and deliver joint go-to-market programs that amplify reach and credibility. You will also be responsible for continuously testing new formats and channels, capturing regional insights, and feeding them back to the central organization to refine scalable frameworks. Ultimately, you will ensure that every field marketing action contributes to tangible business growth and strengthens Scaleway's position in the Italian technology ecosystem.

Key facts

What you'll do

Develop and own the field marketing strategy for Italy, aligning with European GTM priorities and revenue targets.

Adapt global campaigns, messaging, and product launches into locally relevant narratives that resonate with Italian enterprises and startups.

Partner with local Sales teams to design and execute demand generation activities that drive high-quality pipeline and deal influence.

Collaborate with iliad as a strategic go-to-market partner to build and deliver integrated co-marketing programs.

Plan and execute multi-format events, executive programs, partner activations, and account-based marketing initiatives.

Localize marketing content, including messaging, collateral, and digital assets, to ensure cultural and regional relevance.

Coordinate with central agencies, vendors, and internal stakeholders such as Design, Product Marketing, Communications, and Marketing Operations.

Track field marketing performance using shared KPIs and OKRs, providing insights and recommendations for optimization.

Share regional market insights, learnings, and best practices with headquarters to support the scaling of successful frameworks.

Continuously test and optimize new marketing formats, channels, and approaches to improve efficiency and impact.

Act as a brand and product expert on complex cloud, AI infrastructure, and sovereign digital services for technical and executive audiences.

Support the creation of localized business cases and value propositions that address specific Italian regulatory and industry requirements.

Enable Sales teams with tailored tools, playbooks, and training to enhance their commercial conversations and outcomes.

Represent Scaleway in relevant industry forums, partner ecosystems, and local initiatives to build credibility and awareness.

Ensure all field marketing activities adhere to Scaleway's brand standards, compliance guidelines, and sustainability commitments.

Requirements

Bring a minimum of 5 years of experience in Field Marketing or Demand Generation within the technology sector, specifically in cloud, SaaS, or infrastructure environments.

Demonstrate hands-on experience with marketing and CRM platforms such as HubSpot, Salesforce, and Marketo, as well as collaboration tools like Livestorm.

Show good working knowledge of design tools and the ability to effectively brief creative teams to realize visual concepts.

Possess the capability to understand and engage with technically complex cloud and AI products, including familiarity with terminology and use cases.

Maintain professional fluency in both Italian and English, with French recognized as a valuable additional language.

Exhibit strong interpersonal and communication skills to operate effectively in matrixed, international, and cross-functional environments.

Align commercially with the ability to collaborate closely with Sales teams and central marketing leadership.

Balance deep local ownership with a commitment to shared global frameworks, goals, and brand integrity.

Embody a results-driven mindset focused on measurable pipeline contribution and revenue influence.

Display proactive and autonomous execution capabilities within a fast-paced, dynamic, and growth-oriented organization.

Nice to have

Experience in coordinating with strategic partners such as iliad on joint marketing initiatives.

Background in supporting regulatory or industry-specific positioning relevant to the Italian market.

Practical notes

This role is based in Milan.

Full remote work is available, with regular visits to the Paris office as needed.

The position reports to the Field Marketing leadership and requires close collaboration with teams across Europe.