Sr. Brand Media Manager

About the role

In this pivotal role, you will be at the forefront of shaping and executing the brand media strategy for RULA. Your primary responsibilities will include managing the media budget, identifying key target demographics, and evaluating the effectiveness of various campaigns. The ultimate aim is to align brand-building initiatives with actions that attract new patients to our services.

Key facts

What you'll do

• Formulate and oversee a comprehensive strategic plan for brand media investments, focusing on audience targeting and performance metrics.
• Collaborate closely with both external agency partners and internal teams, including Brand, Analytics, Performance Marketing, and Finance, to ensure cohesive strategy execution.
• Prepare and deliver presentations on media performance and strategic insights to senior leadership, translating complex data into understandable recommendations.
• Manage substantial media budgets, ensuring precise forecasting, pacing, and financial reporting to maintain fiscal responsibility.
• Cultivate and maintain relationships with media agencies, providing clear directives and holding them accountable for achieving desired outcomes.
• Analyze campaign performance data to refine strategies and improve future media investments.
• Stay updated on industry trends and best practices to enhance the effectiveness of brand media initiatives.
• Develop innovative approaches to audience segmentation and targeting, leveraging insights from data analysis.

Requirements

• At least 8 years of experience in brand media planning and purchasing, demonstrating a solid understanding of the field.
• Significant experience in planning and optimizing campaigns across premium streaming and Connected TV platforms, such as Netflix, Hulu, and Amazon.
• Proven track record with at least two major paid social media platforms, including Meta, TikTok, or Reddit, as well as other channels like Digital Out-Of-Home (DOOH), Out-Of-Home (OOH), and Online Video (OLV).
• Experience in establishing or managing a brand measurement framework, utilizing methodologies like Media Mix Modeling (MMM) or Multi-Touch Attribution (MTA).
• Demonstrated ability to manage multi-million dollar media budgets, including responsibilities for forecasting, pacing, and financial accountability.
• Experience in presenting media strategies and results to executive audiences, with a knack for simplifying complex data into actionable insights.
• Proven experience in managing external media agencies, including setting clear briefs, conducting performance reviews, and ensuring accountability for business results.

Nice to have

• Previous experience in the health-tech, healthcare, or other regulated consumer industries.
• Familiarity with the use of first-party data for audience segmentation and activation strategies.
• Background in both agency and in-house marketing roles, providing a well-rounded perspective on media strategies.
• Understanding of how creative elements and media placement can enhance the effectiveness of brand campaigns.

Skills & tools

• Expertise in Brand Media Planning and Buying
• Proficient in Connected TV (CTV) strategies
• Skilled in Paid Social Media platforms (Meta, TikTok, Reddit)
• Knowledgeable in Digital Out-Of-Home (DOOH), Out-Of-Home (OOH), and Online Video (OLV)
• Experience with Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA)
• Strong capabilities in Budget Management and Forecasting
• Effective Agency Management skills
• Proficient in Data Analysis and Reporting
• Excellent presentation skills for executive audiences

Practical notes

This position is fully remote, available to candidates located in the United States, with the exception of Hawaii. The benefits package includes comprehensive health insurance options (medical, dental, and vision), life and disability insurance, flexible spending accounts (FSA/HSA), a 401(k) plan, and generous paid time off, which includes two company-wide shutdown weeks. Additional perks include paid parental leave and an Employee Assistance Program. New employees will receive a stipend for home office setup and monthly stipends for internet or cell phone expenses. Furthermore, a quarterly department stipend for team-building activities and a monthly wellness stipend are also provided. Rula is dedicated to promoting diversity, equity, and inclusion, creating an environment where all employees feel safe, valued, and heard.