Chief Financial Officer

About the role

The team sets financial and strategic direction for a global consumer business while partnering with the CEO on long-term planning and capital decisions. This role owns finance, accounting, and strategy to enable profitable, scalable growth across all channels. You will act as the primary financial steward guiding the company's fiscal health and long-term vision. The position requires a high level of judgment and ownership to navigate complex financial scenarios in a fast-moving environment. You will translate raw business activity into clear insights that drive decisive action. This is a hands-on leadership role where you will be deeply involved in both operational execution and strategic thinking. Your work will directly influence how the company allocates resources and prioritizes investment.

Key facts

What you'll do

Finance and accounting lead all finance and accounting functions to ensure accuracy, compliance, and timely reporting while developing an all-star team.

Own the end-to-end financial operations including financial planning, analysis, forecasting, and closing processes to provide reliable data for decision-making.

Drive strategic planning and capital allocation decisions by analyzing scenarios, assessing risks, and modeling long-term implications for the business.

Partner closely with the CEO to define financial strategy, evaluate business opportunities, and guide the company toward sustainable growth.

Oversee investor relations and board communications, preparing clear narratives and metrics that convey performance and strategic direction.

Lead due diligence and integration planning for business development and M&A activities to ensure seamless execution and value realization.

Establish and enforce financial controls, policies, and procedures to protect assets, ensure compliance, and support scalable operations.

Collaborate cross-functionally with product, marketing, sales, and operations to align budgets, track performance, and optimize profitability.

Develop and mentor a high-performing finance and accounting team, setting standards for excellence, accountability, and continuous improvement.

Champion data-driven decision-making by building dashboards, refining metrics, and providing insights that influence executive priorities.

Manage relationships with external stakeholders including auditors, banks, and investors to maintain transparency and support fundraising efforts.

Oversee cash flow management, working capital optimization, and financial risk management to maintain operational resilience.

Ensure accurate and timely financial reporting to support internal reviews, board meetings, and regulatory requirements.

Act as a trusted advisor to the leadership team, challenging assumptions and providing rigorous analysis to guide strategic choices.

Requirements

15+ years of progressive leadership experience in finance in consumer goods, retail, or adjacent industries.

Proven track record as a CFO in a fast-scaling, global, multi-channel business.

Deep financial expertise, including financial planning, forecasting, capital allocation, and performance management.

MBA and/or CPA preferred.

Investor relations and board communication experience.

Business development or M&A experience preferred, including deal evaluation, integration planning, or partnership development.

Excellent communication, influence, and leadership skills to operate as a trusted partner to the CEO and board.

High integrity, low ego, and a collaborative leadership style.

Ability to operate in a fast-paced environment with ambiguous priorities and shifting business needs.

Strong judgment and discretion when handling sensitive financial and strategic information.

Demonstrated experience managing finance teams in a matrixed, cross-functional organization.

Proficiency with financial modeling, data visualization, and enterprise-level reporting tools.

Commitment to building a diverse, inclusive, and high-performance team through coaching and development.

Willingness to engage in hands-on work during critical periods to ensure accuracy and reliability of financial outputs.

Practical notes

This role is based in San Francisco, CA, with in-person work expectations. The company offers generous paid time off, 401k matching, comprehensive health plans, supplemental mental health benefits, monthly wellness reimbursement, dog-friendly offices, and an employee discount program. Typical interview steps

Sales hiring often includes a role play, a discovery call simulation, and a presentation. Candidates may be asked to pitch a product to a panel or handle a tough objection. Behavioral questions focus on past quota attainment and deal history. Energy and preparation matter. Interviewers often simulate the job in the interview itself, so be ready to run a short discovery call or demo. Practicing your own sales pitch out loud helps.

Good to know

Finance roles in consumer companies rely on strong modeling, reporting, and controls to manage growth.

Consumer goods businesses use inventory, unit sales, and margin metrics to guide decisions.

Retail operations depend on point-of-sale data, assortment planning, and channel performance.

Cross-functional collaboration aligns finance, product, marketing, and operations.

Board communication requires concise storytelling with clear metrics and strategic context.

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Sales careers can move from SDR or associate to account executive, senior AE, manager, and director roles. Some sellers move into partnerships, account management, or revenue operations. Compensation typically mixes a base with commission tied to results. High performers in sales typically move into larger accounts, team leadership, or sales operations. Quota history and references carry the most weight in promotion.