Product Strategy & Operations Lead, Ad Performance

About the role

As the Product Strategy & Operations Lead for Ad Performance at Roku, you will play a pivotal role in shaping the future of advertising on our platform. This position requires a strategic thinker who can analyze data and trends to optimize ad performance while collaborating with cross-functional teams. You will be responsible for developing and implementing strategies that enhance the effectiveness of our advertising solutions, ensuring that we meet the needs of our clients and maximize revenue opportunities. This role is based in New York, New York, and offers a competitive salary package.

Key facts

What you'll do

• Lead the development and execution of product strategies that drive ad performance across Roku's platform, ensuring alignment with overall business objectives.
• Collaborate with data analytics teams to gather insights and metrics that inform decision-making and guide product enhancements.
• Work closely with engineering and design teams to translate product requirements into actionable development plans, ensuring timely delivery of features.
• Conduct market research to identify emerging trends and competitive landscape shifts, using this information to refine product offerings.
• Establish key performance indicators (KPIs) to measure the success of advertising initiatives and provide regular updates to stakeholders.
• Develop and maintain strong relationships with internal and external partners, including advertisers, agencies, and technology vendors, to foster collaboration and drive results.
• Create comprehensive reports and presentations to communicate findings and recommendations to senior leadership and other stakeholders.
• Identify opportunities for process improvements within the ad operations workflow to enhance efficiency and effectiveness.
• Mentor and guide junior team members, fostering a culture of learning and development within the product strategy team.
• Participate in cross-functional meetings to ensure alignment across departments and to advocate for the ad performance strategy.
• Stay up-to-date with industry developments and best practices in digital advertising to ensure Roku remains a leader in the space.
• Drive initiatives that promote innovation in ad technology and performance measurement, ensuring Roku's offerings remain competitive and relevant.

Requirements

• Bachelor's degree in Business, Marketing, or a related field; an MBA is preferred.
• A minimum of 5 years of experience in product strategy, operations, or a related role within the digital advertising industry.
• Proven track record of successfully managing product initiatives from conception through execution, with a focus on ad performance.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent communication skills, both verbal and written, with the ability to present to diverse audiences.
• Experience working in a fast-paced, collaborative environment, with a strong ability to manage multiple projects simultaneously.
• Familiarity with digital advertising metrics and performance measurement tools, as well as an understanding of programmatic advertising.
• Ability to think strategically while also being detail-oriented and results-driven.
• Experience with agile methodologies and product management frameworks is a plus.

Nice to have

• Previous experience in a leadership role within a technology or media company.
• Knowledge of Roku's advertising products and services, as well as familiarity with the streaming industry.
• Experience with A/B testing and experimentation to optimize product features and user experiences.
• Understanding of user experience (UX) principles and how they relate to advertising effectiveness.
• Proficiency in data visualization tools and software, such as Tableau or Looker.

Skills & tools

• Strong proficiency in data analysis and visualization tools.
• Familiarity with project management software (e.g., Jira, Trello) and collaboration tools (e.g., Slack, Confluence).
• Excellent problem-solving skills and a proactive approach to identifying and addressing challenges.
• Ability to work effectively in a team-oriented environment while also being self-motivated.

Practical notes

• This position is based in New York City, and candidates should be prepared for a hybrid work environment.
• The role may require occasional travel for meetings and industry events.
• Interested candidates should apply through the official Roku careers page, providing a resume and cover letter detailing their relevant experience and qualifications.
• The hiring process may include interviews with multiple stakeholders, including team members and senior leadership.

META

Company: Roku

Title: Product Strategy & Operations Lead, Ad Performance

Listed

location: New York, New York