Ad Operations Associate

About the role

As an , you will play a role in the management and execution of advertising campaigns across our innovative streaming platform. Your primary focus will be to ensure that our advertising operations run smoothly and efficiently, contributing to the overall success of our advertising initiatives. You will collaborate with various teams to optimize ad performance, troubleshoot issues, and support our clients in achieving their marketing goals. This position is based in Santa Monica, California, and offers an to work in a dynamic environment at the forefront of digital advertising.

Key facts

What you'll do

• Manage the end-to-end process of ad campaign execution, including setup, monitoring, and reporting to ensure campaigns meet performance goals.
• Collaborate with internal teams, including sales, marketing, and product development, to align advertising strategies with overall business objectives.
• Analyze campaign performance data and provide actionable insights to optimize ad placements and improve ROI for clients.
• Troubleshoot and resolve any technical issues related to ad delivery, ensuring a experience for both advertisers and viewers.
• Maintain accurate records of campaign performance metrics and prepare regular reports for stakeholders.
• Assist in the development and implementation of best practices for ad operations, contributing to continuous improvement initiatives.
• Stay up-to-date with industry trends and emerging technologies in digital advertising to enhance Roku's ad offerings.
• Communicate effectively with clients to understand their advertising needs and provide exceptional customer support throughout the campaign lifecycle.
• Work closely with the creative team to ensure that ad creatives meet specifications and are delivered on time.
• Participate in training sessions and workshops to enhance your skills and knowledge in ad operations and digital marketing.
• Support the onboarding of new clients by guiding them through the ad setup process and providing necessary documentation.
• Contribute to cross-functional projects that aim to enhance the overall advertising experience on the Roku platform.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• A minimum of 2 years of experience in ad operations, digital marketing, or a related role.
• Strong analytical skills with the ability to interpret data and generate insights to drive campaign performance.
• Familiarity with ad serving technologies and platforms, such as Google Ad Manager, AdSense, or similar tools.
• Excellent communication skills, both written and verbal, with the ability to interact effectively with clients and team members.
• Detail-oriented mindset with strong organizational skills to manage multiple campaigns simultaneously.
• Proficiency in Microsoft Excel and other data analysis tools to track and report on campaign performance.

Nice to have

• Experience in the streaming or entertainment industry, particularly in digital advertising.
• Knowledge of programmatic advertising and real-time bidding (RTB) processes.
• Familiarity with HTML and basic coding skills for troubleshooting ad delivery issues.
• Previous experience with A/B testing and optimization strategies in digital campaigns.
• Understanding of consumer behavior and market research methodologies.

Skills & tools

• Proficient in ad management platforms and tools, including Google Ad Manager and other ad serving technologies.
• Strong analytical skills with experience in data visualization tools such as Tableau or Google Data Studio.
• Excellent project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Strong interpersonal skills to foster collaboration and build relationships with clients and internal teams.

Practical notes

• This position is based in Santa Monica, California, and may require occasional travel for client meetings or industry events.
• Candidates must be eligible to work in the United States; visa sponsorship is available for qualified applicants.
• The salary for this role is competitive and will be determined based on the candidate's experience and qualifications.

Join Roku as an Ad Operations Associate and be part of a team that is redefining the future of streaming and digital advertising. If you are about technology and marketing, and you thrive in a collaborative environment, we encourage you to apply and contribute to our mission of delivering exceptional ad experiences to our clients and viewers alike.