Marketing Manager, India

About the role

Roblox is searching for a dynamic and experienced marketing professional to serve as the first dedicated marketing hire in India, taking full ownership of the company's regional marketing presence. This individual will craft and implement a comprehensive go-to-market strategy tailored to the unique characteristics of the Indian market, spanning everything from social media engagement and influencer partnerships to event activations and partner marketing. The successful candidate will act as the central hub for all outbound marketing activities in the region, collaborating with global teams while maintaining the autonomy to drive meaningful results independently. This position offers a rare opportunity to shape the marketing foundation for one of the world's largest interactive entertainment platforms in a rapidly growing market.

Key facts

What you'll do

• Develop and implement a comprehensive regional marketing framework that can scale effectively across both established Tier 1 markets with high user volumes and emerging Tier 2 and Tier 3 markets demonstrating significant growth potential
• Spearhead product launch initiatives throughout the Indian market, making strategic decisions about market prioritization based on quantitative data analysis, competitive barriers, and alignment between product offerings and local consumer needs
• Cultivate and expand community engagement by leveraging the region's exceptionally high social media adoption rates through strategic influencer collaborations and locally relevant content across platforms including WhatsApp, Instagram, and TikTok
• Partner closely with internal legal and policy departments to successfully navigate the complex and varied regulatory requirements across different Indian states and territories while maintaining brand integrity and full compliance
• Identify and secure strategic participation at the most impactful regional industry conferences, trade exhibitions, and cultural events to establish Roblox as a recognized authority in the gaming and interactive entertainment space
• Build and maintain relationships with key regional partners, media outlets, and stakeholders to amplify brand messaging and extend market reach
• Serve as the primary advocate for regional marketing needs at the company's United States headquarters, effectively communicating requirements for budget allocation, product feature adaptations, and localization efforts
• Monitor and analyze campaign performance metrics to continuously optimize marketing strategies and demonstrate return on investment to leadership
• Create localized marketing content and messaging that resonates authentically with diverse Indian audiences while maintaining global brand consistency
• Collaborate with cross-functional teams including product, engineering, and community safety to ensure marketing initiatives align with broader company objectives
• Develop deep understanding of local trust barriers and mobile-first consumer behaviors to inform marketing approaches that effectively address regional nuances
• Build foundational processes and playbooks that can support future team expansion as regional marketing operations grow

Requirements

• Minimum of eight years of professional marketing experience with demonstrated expertise and deep focus across the Indian market landscape
• At least five years of experience specifically within consumer technology companies, with thorough understanding of the Indian consumer journey and mobile-first behavioral patterns
• Proven track record of operating independently within strategic frameworks while consistently delivering measurable outcomes without requiring constant day-to-day supervision
• Extensive knowledge of managing marketing initiatives across diverse environments, including varying audience demographics, policy considerations, consumer perceptions, and economic conditions
• Demonstrated ability to successfully influence and advocate for regional priorities including budget requests, product feature requirements, and localization needs with headquarters-based leadership teams
• Strong resourcefulness and hands-on approach to driving growth in environments where comprehensive data may not always be readily available
• Excellent communication skills with ability to collaborate effectively across time zones and cultural contexts
• Experience building marketing programs from the ground up in emerging or developing market contexts

Nice to have

• Previous experience working with gaming, entertainment, or user-generated content platforms
• Established network of influencer relationships and media contacts across the Indian market
• Familiarity with creator economy dynamics and community-driven marketing approaches
• Experience managing marketing efforts that required coordination with legal and regulatory compliance teams
• Background in launching products or services that target younger demographic audiences
• Understanding of the broader South Asian market landscape beyond India

Skills & tools

• Strategic marketing planning and go-to-market execution
• Social media marketing across platforms including WhatsApp, Instagram, and TikTok
• Influencer partnership development and management
• Event marketing and conference activation
• Partner marketing and co-marketing initiatives
• Data analysis and performance measurement
• Cross-functional collaboration and stakeholder management
• Regulatory navigation and brand safety compliance
• Localization strategy and cultural adaptation
• Budget management and resource allocation
• Community building and engagement strategies
• Mobile-first marketing approaches

Practical notes

• This hybrid role requires in-office presence at the Gurugram location three days per week on Tuesday, Wednesday, and Thursday, with flexibility to work remotely on Monday and Friday
• As the first local marketing hire in India, this position offers significant autonomy and the opportunity to shape regional marketing strategy from the ground up
• The role reports into global marketing leadership and requires effective collaboration across time zones with US-based headquarters teams
• Roblox maintains a commitment to equal employment opportunity and prohibits discrimination based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other legally protected characteristic
• Reasonable accommodations are provided for candidates with qualifying disabilities or religious observances throughout the recruitment process
• This position is based in India and the US visa sponsorship notes referenced in the original posting apply specifically to US-based roles rather than this India-based opportunity