Marketing Manager, Europe

About the role

Roblox is seeking a dynamic and strategic Marketing Manager to lead our efforts in Europe. This position is based in the vibrant city of Amsterdam, North Holland, Netherlands, where you will be at the forefront of our marketing initiatives in one of the most exciting regions for our platform. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that resonate with our European audience, driving engagement and growth across the region. This role offers a unique opportunity to shape the future of Roblox in Europe, leveraging your expertise to enhance brand awareness and user acquisition.

Key facts

What you'll do

• Develop and implement comprehensive marketing strategies tailored to the European market, aligning with Roblox's global objectives and local nuances.
• Conduct market research to identify trends, customer preferences, and competitive landscape, using insights to inform marketing campaigns.
• Collaborate with cross-functional teams, including product, community, and sales, to ensure cohesive messaging and brand representation across all channels.
• Manage and optimize digital marketing campaigns, including social media, email marketing, and online advertising, to drive user acquisition and engagement.
• Oversee the creation of compelling content that resonates with our target audience, including blog posts, videos, and promotional materials.
• Analyze campaign performance metrics and user feedback to refine strategies and improve ROI, presenting findings to senior leadership.
• Foster partnerships with local influencers, gaming communities, and educational institutions to enhance brand visibility and engagement.
• Organize and participate in events, webinars, and conferences to promote Roblox and engage with the gaming community in Europe.
• Lead a team of marketing professionals, providing mentorship and guidance to foster a high-performing and innovative work environment.
• Stay updated on industry trends, emerging technologies, and competitive activities to ensure Roblox remains a leader in the gaming space.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize impact.
• Develop and maintain strong relationships with external agencies and vendors to support marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• A minimum of 5 years of experience in marketing, preferably within the gaming, technology, or entertainment sectors.
• Proven track record of successfully managing marketing campaigns that drive user engagement and growth in a competitive market.
• Strong understanding of digital marketing channels, tools, and analytics, with experience in managing online advertising campaigns.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across diverse teams and stakeholders.
• Demonstrated leadership experience, with the ability to inspire and motivate a team towards achieving common goals.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Fluency in English is required; proficiency in additional European languages is highly desirable.
• Passion for gaming and a deep understanding of the gaming community and culture in Europe.

Nice to have

• Experience working in a global company with a multicultural environment.
• Familiarity with Roblox or similar gaming platforms, including knowledge of user-generated content and community engagement.
• Previous experience in event planning and execution, particularly in the gaming or tech industries.
• Understanding of SEO best practices and experience with content marketing strategies.
• A network of contacts within the European gaming industry, including influencers and media.

Skills & tools

• Proficiency in marketing automation tools and CRM software.
• Experience with analytics platforms such as Google Analytics, social media insights, and A/B testing tools.
• Familiarity with design software like Adobe Creative Suite for content creation and campaign materials.
• Strong project management skills, with experience using tools like Asana or Trello to manage workflows.

Practical notes

• This position is based in Amsterdam, and candidates should be prepared for potential relocation.
• The salary for this role is competitive and commensurate with experience, with additional benefits including health insurance, retirement plans, and performance bonuses.
• Visa sponsorship is available for qualified candidates who require work authorization in the Netherlands.
• Applications are encouraged from individuals who are passionate about gaming and eager to make a significant impact in the European market.
• Interested candidates can apply through the official Roblox careers page at the provided URL.