Lifecycle Marketing Manager

About the role

You will own the end to end strategy and execution of lifecycle marketing programs that deepen engagement across the Robinhood ecosystem. This role requires you to build bold narratives that connect the right user to the right action at the right time. You will partner with cross functional stakeholders to turn complex data into clear strategic roadmaps that fuel sustainable growth. The position demands comfort with ambiguity and a bias for rapid experimentation in a high velocity environment. You will be a key architect in shaping how millions of users move through onboarding, adoption and long term retention. Ultimately, your work will directly influence how we democratize access to financial systems.

Key facts

What you'll do

• Own the strategy of lifecycle journeys and campaigns for your product areas identifying sizing and prioritizing opportunities that drive higher customer engagement.
• Collaborate with product marketing product design data science and content teams to develop personalized and compelling customer journeys.
• Use customer segmentation and data analysis to surface opportunities for targeted messaging and tailored experiences.
• Generate hypotheses to improve marketing performance design and implement A/B tests and apply knowledge of basic statistics to separate signal from noise.
• Drive the creative development and iteration pipeline applying insights gained from rigorous experimentation.
• Partner with data science to define core metrics and instrumentation ensuring alignment between user behavior and business outcomes.
• Translate complex analytical findings into actionable recommendations for product and marketing stakeholders.
• Evaluate the performance of campaigns post launch and iterate based on qualitative and quantitative feedback.
• Champion best in class marketing practices by staying current with emerging tools and methodologies in growth and lifecycle marketing.
• Communicate progress results and learnings clearly to both technical and non technical audiences through presentations and written narratives.

Requirements

• Bachelor's degree from an accredited college or university.
• 5 plus years of growth marketing experience in consumer financial services or equivalent experience in a data driven field.
• Analytical approach and experience with related tools concepts: Excel A/B testing relational databases.
• Results oriented approach with the humility drive and creativity to get it done.
• Experience with marketing strategy including opportunity assessment customer segmentation and message testing.
• Familiarity with SQL and or HTML a plus.
• In person attendance at our Menlo Park or New York office at least 3 days per week is required.
• Ability to thrive in a fast paced environment while managing multiple priorities and tight deadlines.
• Strong written and verbal communication skills to influence cross functional partners.
• Commitment to working with ethics and integrity at the center of every decision.

Practical notes

• In person attendance at our offices in Menlo Park California or New York New York is expected a minimum of three days per week.
• Compensation details are omitted as no specific pay figures are provided in the source.
• This role reports to a position within a high performing fast moving team focused on building the future of finance.
• Application deadlines are not published in the available source information.
• Travel requirements are not detailed beyond standard inter office collaboration between listed office locations.
• Visa sponsorship information is not addressed in the provided source text.
• The role is part of an elite team applying frontier technologies to solve the world's biggest financial problems.
• You will work alongside engineers analysts content strategists brand marketers and product innovators.
• The position is embedded in a culture that values speed data driven decisions and measurable impact on the customer journey.
• Only candidates who meet the listed hard requirements should apply.
• The successful candidate will contribute to initiatives that impact how users progress through key lifecycle stages from first signup to long term retention.
• You will leverage marketing technology and data platforms to design experiments that move the needle on engagement.
• The role requires a deep understanding of the customer lifecycle in a consumer financial services context.
• You will be expected to present insights and recommendations derived from analysis to guide strategic choices.
• This is a mission driven role supporting the broader company goal to democratize finance for all.