Founding Product Marketer

About the role

Retell AI is using first-principles thinking to reimagine the call center with cutting-edge voice AI. Thousands of companies now use Retell's AI voice agents to handle sales, support, and logistics calls that once required large teams of human agents. Backed by Y Combinator, Alt Capital, and other leading investors, we've scaled to $80M in ARR with a team of 50, up from $5M at the start of 2025, and are now valued at over $1.5B. Our vision for 2026 is to build a modern CX platform where entire contact centers are powered by AI. Instead of basic automation that needs constant human tuning, we're creating intelligent AI "workers" that act as frontline agents, QA analysts, and managers, continuously executing, monitoring, and improving every customer interaction. We're growing fast and looking for ambitious builders who want to tackle hard technical problems, move quickly, and have a real impact on one of the fastest-growing voice AI companies in the world. Let's build the future together. Recent recognition includes being named No. 1 Best Places to Work in the Bay Area by the San Francisco Business Times in 2026, ranking as a Top 50 AI Apps on the a16z report in 2025, earning a #3 Fastest-Growing Software Company designation on the G2 Best Software Awards 2026, securing a spot on the Best Agentic AI Software list in the same G2 awards, being listed as the #4 Fastest-Growing Software Vendor in the Brex Benchmark December 2025, joining the Enterprise Tech 30 Class of 2026 by Nasdaq & Wing VC, achieving a Top-Ranked Startup status on the Lean AI Leaderboard, and being backed by Y Combinator.

This role is critical as we define how the market sees Retell AI and drives demand at the exact moment our product and brand are scaling in parallel. You will translate complex voice AI capabilities into clear, compelling narratives that resonate with both strategic and operational decision-makers. You will act as the voice of the customer internally, ensuring that our positioning reflects real buyer needs and competitive realities. You will partner closely with product and engineering teams to turn technical capabilities into market stories that unlock new segments. You will own the end-to-end messaging framework that aligns sales, marketing, and customer success. This position demands comfort with fast-moving ambiguity and the ability to make high-quality decisions without perfect information. You will report to the CMO and work directly with the founding team to shape the company's market trajectory.

Key facts

What you'll do

• Own the end-to-end positioning and messaging architecture for our product suite across all buyer personas and vertical markets.
• Architect vertical-specific narratives for healthcare, legal, automotive, insurance, utilities, and logistics that clearly articulate differentiated value.
• Translate evolving product roadmaps into crisp market narratives that keep our competitive positioning sharp in the voice AI landscape.
• Lead product launches from ideation to execution, owning strategy, narrative, and cross-functional coordination from brief to public announcement.
• Partner with our DevEvangelist to design and refine demo flows and technical content that bring our voice AI platform to life for diverse audiences.
• Build sales enablement programs from the ground up, equipping customer-facing teams with battle-tested playbooks, rebuttals, and competitive tools.
• Run discovery initiatives and interviews to surface customer insights, then convert these findings into high-converting messaging and proof points.
• Author compelling case studies, ROI frameworks, and proof-of-concept narratives that accelerate enterprise sales cycles.
• Concept and direct brand campaigns, collaborating with creative partners to execute social-first concepts that earn attention.
• Plan and time campaign bursts around product launches, industry events, and key moments in the AI calendar to maximize visibility.
• Define content systems and workflows that keep messaging consistent, scalable, and aligned with go-to-market objectives.
• Measure narrative performance across funnel stages, iterating on messaging based on pipeline and win-rate signals.
• Mentor sales and customer success teams on storytelling techniques that reinforce Retell AI's market leadership.
• Act as the primary spokesperson for positioning decisions, ensuring alignment across product, marketing, and customer operations.
• Maintain a pulse on emerging AI trends and competitive moves, proactively recommending narrative shifts to sustain advantage.

Requirements

• Must have 2+ years of product marketing experience in B2B SaaS, developer tools, or AI infrastructure.
• Must have owned product launches end-to-end, demonstrating accountability for outcomes across teams and timelines.
• Must possess strong messaging instincts, including the ability to define what to say and how to brief others effectively.
• Must have hands-on experience building sales enablement programs from scratch.
• Must be comfortable working with highly technical products and explaining their value to varied audiences.
• Must thrive in fast-paced, ambiguous environments where decisions are made with incomplete data.
• Must be able to work independently and collaboratively in a distributed, high-growth startup culture.
• Must be based in or able to relocate to the San Francisco Bay Area to align with company expectations.

Nice to have

• Prior experience in AI infrastructure, CCaaS, or the contact center technology space.
• Demonstrated success marketing to both technical and business buyers within enterprise contexts.
• Track record of directing social campaigns that generate measurable organic reach and engagement.
• Strong aesthetic sensibility and a clear point of view on brand content and storytelling.
• Previous startup experience navigating resource-constrained, high-impact initiatives.

Practical notes

This role is full-time and based in the San Francisco Bay Area. Compensation details were not provided in the source material. The successful candidate will directly contribute to defining the market position of a rapidly scaling AI company with significant investor backing and industry recognition.