Marketing Specialist

About the role

Rei is seeking a Marketing Specialist to become part of their growing team based in North Charleston, South Carolina. This full-time position plays a central role in shaping and delivering marketing initiatives that connect customers with the brand's mission and values. The Marketing Specialist will work closely with internal stakeholders to plan, execute, and evaluate campaigns that support product launches and community engagement efforts. Candidates should be eager to contribute creative ideas while maintaining a strong focus on measurable outcomes and brand consistency across all touchpoints.

Key facts

What you'll do

• Support the planning and execution of marketing campaigns across multiple channels including digital and print
• Collaborate with the creative team to develop visual and written content for seasonal promotions and product launches
• Assist in organizing in-store events and community activations that connect customers with the brand's outdoor mission
• Monitor campaign performance metrics and prepare detailed reports for the marketing leadership team on a regular basis
• Coordinate with retail partners and store teams to ensure consistent messaging across both physical and digital storefronts
• Help manage social media accounts and identify opportunities for customer engagement and user-generated content campaigns
• Contribute to the development of seasonal marketing calendars and coordinate launch timelines for new product lines
• Work with the analytics team to identify key audience segments and help tailor messaging to reach them effectively
• Draft compelling copy for email newsletters, advertisements, and digital assets used in both paid and organic outreach
• Attend weekly team meetings and provide clear updates on project progress, timelines, and any blockers or concerns
• Research competitor marketing strategies and industry trends to inform the team's approach and keep campaigns fresh
• Assist in the budgeting process for marketing initiatives by tracking expenses and forecasting resource needs

Requirements

• Bachelor's degree in marketing, communications, business, or a closely related field from an accredited institution
• At least two years of hands-on experience in a marketing, advertising, or public relations role
• Strong written and verbal communication skills with a demonstrated ability to produce clear and polished content
• Familiarity with major social media platforms and an understanding of how each platform serves a unique audience
• Proven ability to manage multiple projects simultaneously and consistently meet deadlines in a fast-paced environment
• Experience with content creation tools and basic design software such as Canva or Adobe Creative Suite
• Solid understanding of marketing analytics concepts and the ability to interpret performance data for reporting purposes
• Comfortable working both independently and as part of a collaborative team in a fast-moving marketing department
• Willingness to occasionally travel to other locations or attend events outside of regular business hours
• Strong organizational skills and attention to detail when managing multiple campaigns and competing priorities

Nice to have

• Experience with email marketing platforms and campaign automation tools such as Mailchimp or HubSpot
• Knowledge of outdoor recreation, lifestyle brands, or the sporting goods retail industry
• Familiarity with video editing or multimedia production workflows for creating short-form digital content
• Previous involvement in community-driven marketing efforts or nonprofit partnership programs

Skills & tools

• Microsoft Office Suite and Google Workspace for daily productivity, document creation, and spreadsheet management
• Social media management platforms for scheduling posts, monitoring engagement, and tracking campaign reach
• Basic proficiency in graphic design applications such as Adobe Photoshop, Illustrator, or Canva
• Email marketing software for campaign distribution, audience segmentation, and performance tracking
• Analytics dashboards and reporting tools for reviewing campaign data and presenting findings to stakeholders
• Project management applications for organizing tasks, setting deadlines, and coordinating work across team members

Practical notes

• This role is based in North Charleston, South Carolina and requires regular on-site presence at the office
• The Marketing Specialist will report directly to the marketing manager or department lead for guidance and feedback
• Standard full-time work hours apply, with occasional weekend availability required during major campaign launches or events
• Rei is committed to building a diverse and inclusive workplace and encourages applicants from all backgrounds to submit their applications

About the company

An American company sells retail goods and outdoor recreation services. Membership based operations focus on outdoor activities. Centers provide gear, instruction, and community spaces. Cooperative principles guide decisions, rewarding members through dividends. Work supports store, education, and trip programs. Roles involve customer service, teaching, logistics, and maintenance. Teams organize events and trips. Commitment exists around outdoor access and stewardship. Hiring seeks people who align with shared values. Growth happens through member feedback and local involvement.