Director of User Acquisition

About the role

At Read AI, we are seeking a strategic and analytical leader to spearhead our user acquisition initiatives. This role will focus on enhancing our paid growth strategies, ensuring that we effectively attract and retain users through innovative performance marketing techniques. You will play a pivotal role in building and leading a team dedicated to driving user growth while optimizing our marketing efforts.

Key facts

What you'll do

• Oversee and optimize paid user acquisition campaigns across major platforms such as Meta and Google, while also exploring emerging channels to maximize revenue, customer acquisition cost (CAC), and return on ad spend (ROAS).
• Lead the creative direction by establishing a robust testing framework that allows for high-volume experimentation and quick iterations to refine our messaging and visuals.
• Transition the user acquisition functions from external agencies to an in-house team, enhancing our agility and fostering a deeper understanding of our marketing strategies.
• Develop and implement comprehensive performance measurement frameworks, including incrementality testing and attribution models, to assess the effectiveness of our marketing efforts.
• Identify and initiate new user acquisition channels, such as TikTok, Snapchat, and affiliate marketing programs, to diversify our growth strategy.
• Collaborate closely with teams in Product, Engineering, and Operations to enhance conversion funnels and optimize landing page performance for better user engagement.
• Ensure that our advertising messaging aligns seamlessly with the overall product experience, thereby improving conversion rates and user satisfaction.
• Analyze market trends and user behavior to inform strategic decisions and adjust campaigns accordingly, ensuring we remain competitive in the evolving landscape.
• Mentor and guide team members, fostering a culture of innovation and continuous improvement within the user acquisition team.
• Monitor and report on key performance indicators (KPIs), providing insights and recommendations to senior leadership to drive strategic growth initiatives.
• Engage in budget management, ensuring that advertising spend is optimized for maximum impact and efficiency across all channels.

Requirements

• Proven track record of successfully scaling paid user acquisition strategies for software or application-based products.
• In-depth expertise in Meta advertising, with substantial experience in Google Ads and other performance marketing channels.
• Strong analytical capabilities, with a knack for developing attribution models and dissecting complex data sets to derive actionable insights.
• Demonstrated experience managing large advertising budgets while achieving efficient growth metrics.
• Ability to devise and implement creative-driven growth strategies that extend beyond traditional media buying approaches.
• Must possess authorization to work in the U.S. for any employer without the need for visa sponsorship.

Nice to have

• Familiarity with emerging social media platforms and their advertising ecosystems.
• Experience in the tech industry, particularly in startups or fast-paced environments.
• Knowledge of SEO and content marketing strategies to complement paid acquisition efforts.
• Previous experience in team leadership or management roles within a marketing context.
• Understanding of user experience (UX) principles and how they relate to marketing effectiveness.

Skills & tools

• Proficient in Meta Ads (Facebook and Instagram)
• Experienced with Google Ads
• Skilled in attribution modeling techniques
• Knowledgeable in performance marketing analytics
• Familiar with creative testing methodologies
• Expertise in conversion rate optimization strategies

Practical notes

• The compensation package includes equity options, comprehensive health plans with low deductibles, flexible time-off policies, and family leave benefits.
• Please note that we are unable to provide or facilitate employment visa sponsorship for this position.

Join us at Read AI and be a part of a dynamic team that is dedicated to pushing the boundaries of user acquisition and driving growth through innovative marketing strategies. If you are passionate about leveraging data to inform decisions and have a proven history of success in user acquisition, we would love to hear from you.

About the company

Read AI https://www. read. ai is a leading productivity AI company focused on helping individuals and businesses optimize their workflows across meetings, messages, and email.