Marketing Media Strategist, International

About the role

Ramp is on a mission to broaden its brand footprint beyond the borders of the United States, and we are seeking a Marketing Media Strategist to spearhead our international media initiatives. In this pivotal role, you will oversee the launch of our brand in new markets by pinpointing effective channels and creating a scalable strategy for global expansion. Your expertise will be instrumental in navigating diverse media landscapes and ensuring our marketing efforts resonate with local audiences.

Key facts

What you'll do

• Conduct thorough analyses of local media landscapes, audience behaviors, and competitor strategies to inform market entry decisions.
• Create comprehensive investment playbooks and partner with media buying agencies to roll out campaigns across various platforms, including television, podcasts, radio, out-of-home advertising, and digital video.
• Develop and implement frameworks to evaluate the effectiveness of international marketing initiatives, assessing performance at both the channel and market levels.
• Monitor and assess campaign performance and market analytics to make informed decisions regarding budget allocation - identifying areas for increased investment, necessary adjustments, or potential discontinuation of spending.
• Collaborate closely with cross-functional teams to ensure alignment on marketing goals and strategies, fostering a cohesive approach to international expansion.
• Stay abreast of industry trends and emerging technologies that could impact media strategy and marketing effectiveness in new markets.
• Lead the development of creative briefs and ensure that all marketing materials are tailored to local cultures and preferences.
• Provide regular updates to senior management on the progress of international campaigns, highlighting successes and areas for improvement.

Requirements

• A solid background in media strategy, growth marketing, or performance marketing, particularly within the UK market.
• Demonstrated ability to perform structured research and translate complex market data into actionable marketing strategies.
• Exceptional analytical capabilities to identify key performance indicators and sift through data to extract meaningful insights.
• A high degree of independence, with the capacity to manage projects and engage stakeholders effectively, even in the absence of detailed documentation.
• Experience in dynamic environments where strategies are developed concurrently with their execution, showcasing adaptability and quick thinking.
• Strong communication skills, both written and verbal, to articulate strategies and insights to diverse audiences.

Nice to have

• Familiarity with digital marketing tools and platforms, including social media advertising and programmatic buying.
• Previous experience in a startup or high-growth company, which can provide valuable insights into agile marketing practices.
• Knowledge of additional languages, which can enhance communication and strategy development in various international markets.
• A passion for data-driven decision-making and a keen interest in the latest trends in media and marketing.

Skills & tools

• Expertise in media strategy development and execution
• Proficiency in performance marketing techniques
• Strong capabilities in market research methodologies
• Effective project management skills
• Competence in channel planning and optimization

Practical notes

• Employees based in the UK will enjoy benefits such as private medical insurance through Freedom Elite, access to virtual GP services via eMed x Livi, and a workplace pension plan through Penfold, including salary sacrifice options.
• Parental leave policies offer up to 16 weeks of full pay for birthing and bonding or 8 weeks for bonding, with additional time available at a reduced pay rate.
• If you have a referral, please ensure that your contact submits your application on your behalf.
• Ramp maintains a strict policy of communication through official @ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process.

Join Ramp and be part of a dynamic team that is redefining the way brands connect with audiences globally. Your expertise in international media strategy will play a crucial role in our growth journey, and we look forward to your contributions in shaping our future.

About the company

Ramp is a corporate card and spend management platform that helps businesses save money and close their books faster. Founded by Eric Glyman and Karim Atiyeh in 2019, Ramp was valued at $7.65 billion in its 2023 Series D and processes tens of billions in annualized payments.